Behavioral Insights - Publications - Faculty & Research

Joshua R. Schwartzstein

Joshua Schwartzstein is a Professor of Business Administration in the Negotiation, Organizations & Markets Unit.

Professor Schwartzstein is a behavioral economist who focuses on incorporating psychologically realistic assumptions about... View Details

March 23, 2017
Article

Incentives Don't Help People Change, but Peer Pressure Does

By: Susanna Gallani

This article summarizes the findings of a research study that examined the effectiveness of monetary and non-monetary incentives in establishing persistent organizational behavior modifications. The results of the study highlight the interplay between monetary and... View Details

Keywords: Motivation and Incentives; Behavior; Change Management

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2019
Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details

Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation

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2012
Dictionary Entry

Learning from Failure

By: Mark D. Cannon and Amy C. Edmondson

Failure is defined as an outcome that deviates from expected and desired results. Learning from failure describes processes and behaviors through which individuals, groups and organizations gain accurate and useful insights from failures and modify future behaviors,... View Details

Keywords: Learning From Failure; Failure; Learning; Behavior; Organizational Change and Adaptation

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Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and... View Details

Alison Wood Brooks

Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

Teaching

Overview

Teaching Fellow for the following courses:
“Behavioral Development Economics”, Professor Gautam Rao (Spring 2017)
“Applying Behavioral Insights to the Design of Public Policy”, Professor Brigitte Madrian (2016)
“Inside Government”, Professor Cass... View Details

27 Sep 2018
Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail

John Beshears

John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

01 Apr 2024
In Practice

Navigating the Mood of Customers Weary of Price Hikes

increase has prompted a shift in purchasing habits, with consumers increasingly opting for store-brand items over name brands, favoring discount stores, and reducing purchases of non-essential items. Such behavior is a direct response to... View Details

Keywords: by Rachel Layne; Retail; Consumer Products

June 2002 (Revised November 2004)
Compilation

John Maynard Keynes: His Life, Times, and Writings

By: Huw Pill and Ingrid Vogel

Discusses the life, times, and writings of John Maynard Keynes. Consists of three parts. First, it summarizes Keynes' life by reproducing his 1946 obituary from The Times of London. Second, it recalls the dramatic economic events of the times in which he lived by... View Details

Keywords: History; Personal Development and Career; Economics; Theory; Macroeconomics

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January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details

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05 Jul 2016
First Look

July 5, 2016

to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource for conservation. We propose a set of guiding questions for applying View Details

Keywords: Sean Silverthorne

26 Mar 2024
Research & Ideas

How Humans Outshine AI in Adapting to Change

You’ve probably never thought about all the split-second adjustments you make in a single day to perform different tasks. Wake up in a hotel room, walk into a library, sit behind the wheel of a car, or swipe up to access your phone apps. Each time, you automatically... View Details

Keywords: by Rachel Layne; Technology; Information Technology

10 May 2018
News

Google sells the future, powered by your personal data

11 Mar 2015
Working Paper Summaries

Curbing Adult Student Attrition: Evidence from a Field Experiment

Keywords: by Raj Chande, Michael Luca, Michael Sanders, Xian-Zhi Soon, Oana Borcan, Netta Barak-Corren, Elizabeth Linos, Elspeth Kirkman & Sean Robinson; Education

2016
Article

The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning

By: Teresa M. Amabile and Michael G. Pratt

Leveraging insights gained through a burgeoning research literature over the past 28 years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This... View Details

Keywords: Progress; Meaningful Work; Affect; Creativity; Organizations; Innovation and Invention; Motivation and Incentives

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2011
Working Paper

Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor

By: Faaiza Rashid and Amy C. Edmondson

This paper explicates the challenge of risky trust, which we define as trust that exists between parties vulnerable to high economic, legal, or reputational risks at individual or organizational levels. Drawing from analyses of data collected in a grounded case study... View Details

Keywords: Interpersonal Communication; Leadership; Business Processes; Groups and Teams; Risk and Uncertainty; Trust; Construction Industry; United States

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Article

Is the Moral Domain Unique?: A Social Influence Perspective for the Study of Moral Cognition

By: J. Lees and F. Gino

The nature of the cognitive processes that give rise to moral judgment and behavior has been a central question of psychology for decades. In this paper, we suggest that an often ignored yet fruitful stream of research for informing current debates on the nature of... View Details

Keywords: Cognition and Thinking; Moral Sensibility; Behavior; Social Psychology

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January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention

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