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- 26 Feb 2008
- First Look
First Look: February 26, 2008
Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding Bricks to Clicks: The Effects of...
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Martha Lagace
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default. Policymakers have...
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Dina Gerdeman
- 06 Dec 2016
- First Look
December 6, 2016
https://cb.hbsp.harvard.edu/cbmp/product/817042-PDF-ENG Harvard Business School Case 117-020 Accounting for the iPhone Upgrade Program On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone...
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Sean Silverthorne
- 24 May 2011
- First Look
First Look: May 24
this paper we theorize effects of using the knowledge stored in an organizational repository on performance for teams working in dynamic and challenging conditions. We first examine performance effects of team use, a construct assessed by...
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Sean Silverthorne
- 06 May 2008
- First Look
First Look: May 6, 2008
http://www.hbs.edu/research/pdf/07-099.pdf Cases & Course MaterialsApple Inc., 2008 Harvard Business School Case 708-480 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and...
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Martha Lagace
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
century Britain; Henry Heinz and Marshall Field building strong brands and companies in the nascent food-processing and department store sectors; Esteé Lauder working in prestige cosmetics; Howard Schultz building the burgeoning market...
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by Jim Aisner
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
investments are once again declining. Reasoning that today’s tech entrepreneurs and investors might value a history lesson, I’ve published Speed Trap as an ebook, which is downloadable for free in PDF format, and available in the iBooks View Details
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
by using my "apples and barrel" metaphor. We have seen many attempts to explain what happened, and they fall into two broad classes. One puts primary responsibility on a few bad apples and sees the solution as catching them,...
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by Kim B. Clark
- 25 Nov 2008
- First Look
First Look: November 25, 2008
decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to...
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Martha Lagace