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(76)
- News (12)
- Research (43)
- Events (1)
- Multimedia (1)
- Faculty Publications (37)
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- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: January 9, 2019 - March 6, 2019 View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By:... View Details
Keywords: Carmen Nobel
- 01 Sep 2018
- News
The True Value of a Tweet
much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just... View Details
Keywords: Jen McFarland Flint
- 28 May 2019
- News
Research Brief: Field Research
can do research,” he says. And finally, PAD’s iterative approach is based literally on the ground and out in the field, circumventing the dangers of so-called solutions that don’t meet the practical needs of the end user. “We’re doing a lot of View Details
- 29 May 2013
- Blog Post
Reflections and learnings
day, there’s no such thing as crafting the perfect experience. So I say jump in once you’re sure you’ve found a team you want to spend time with. Then take the projects they have proposed, rock it, and ask for other things that you are interested in. I started off with... View Details
Keywords: Consumer Products / Retail
- 25 Aug 2022
- News
Vision: To Go-Go
locations.” “The industry is hard. You need tons of money to get started. Almost all restaurants go broke after the first year. And very few people get beyond one or two locations.” “We run A/B testing... View Details
- 27 Sep 2019
- Blog Post
Learning the Language of Product at Duolingo
problem, and speak with users to understand the challenges from a more human point of view. I collaborated with designers and software engineers to develop solutions, which I then presented to the CEO, Head of Design, and Head of Product. After getting their approval,... View Details
Keywords: Technology
- 28 May 2019
- News
Case Study: Building the Base
given its popularity, I’d suggest they combine a newsletter strategy and opinion for more in-depth audio. That would allow them to gain more of the market via the new medium, without the extensive investment required for video. They could do View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
dramatically improve performance for startups, a setting that is rife with uncertainty and change, something all businesses are feeling acutely at this moment. In this work, we find that startups that adopt A/B View Details
- Web
Print View - Course Catalog
labs on cutting-edge topics for students interested in going deep in areas like generative AI via ChatGPT4 with SEO and paid media, 0 and 1st-party customer data and privacy considerations, and multivariate testing methods for pricing new... View Details