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August 2018
Teaching Note

IguanaFix

By: Frank V. Cespedes and Thomas Eisenmann

Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details

Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Digital Platforms; Growth and Development Strategy

August 2018 (Revised September 2019)
Case

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

August 2018 (Revised August 2019)
Case

Oscar Health Insurance: What Lies Ahead for a Unicorn Insurance Entrant?

By: Leemore Dafny and Victoria Marone

Keywords: Oscar Insurance; Fintech; US Health Care; Affordable Care Act (ACA); Health Insurance Marketplaces; Insurer Competition; Provider Consolidation; Market Entry; Health Care and Treatment; Entrepreneurship; Market Entry and Exit; Negotiation; Growth Management; Health Industry; Insurance Industry; New York (state, US); New Jersey

August 2018
Case

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes and David Mattson

This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by videos showing the initial contact call, a follow-up discovery call, and a face-to-face... View Details

Keywords: Sales Calls; Sales; Competency and Skills

August 2018 (Revised July 2019)
Background Note

Conducting a Kaizen

Kaizen, meaning change for the better in Japanese, is a set of activities directed at improving standardized work, equipment, and procedures for carrying out daily production or other business operations. It was popularized by Toyota as an integral part of its Toyota... View Details

Keywords: Best Practices; Continuous Improvement; Kaizen; Process Improvement; 5S; Muda; Toyota Production System; Production; Service Operations; Performance Improvement; North and Central America; Asia; Japan

August 2018 (Revised October 2021)
Case

Edward Jones: Implementing the Solutions Approach

By: David Collis and Ashley Hartman

In 2017 Edward Jones, the largest brokerage firm in the U.S., is deciding whether and how to implement a new "solutions" business model to replace its traditional "product" or "transactional" approach. Many of the required changes appeared to violate some of the... View Details

Keywords: Strategy Formulation; Strategic Change; ＂Brokerage Industry; ＂Solutions Approach; Strategy Implementation; ＂USA,＂; Business Model Innovation; Change Management; Strategy; Business Model; Innovation and Invention; Financial Services Industry; North and Central America; United States

August 2018
Teaching Note

Wilderness Safaris: Ecotourism Entrepreneurship

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

Teaching Note for HBS No. 318-040. View Details

Keywords: Sustainability; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Tourism Industry; Entertainment and Recreation Industry; Travel Industry; Africa; Botswana

August 2018
Teaching Plan

Arge Construction Company

By: John Macomber

Teaching Note for HBS Nos. 217-054 and 219-014. View Details

August 2018
Supplement

Arge Construction Company (B)

By: John Macomber

2018
Working Paper

Bundling Incentives in (Many-to-Many) Matching with Contracts

By: Jonathan Ma and Scott Duke Kominers

In many-to-many matching with contracts, the way in which contracts are specified can affect the set of stable equilibrium outcomes. Consequently, agents may be incentivized to modify the set of contracts upfront. We consider one simple way in which agents may do so:... View Details

Keywords: Matching With Contracts; Contract Design; Bundling-proofness; Substitutability; Mathematical Methods

August 2018 (Revised July 2020)
Case

Revenue Recognition at HBP

By: Paul Healy and Siko Sikochi

In early 2014, Paul Bills, CFO of Harvard Business Publishing (HBP), sat down with David Wan, the company’s CEO, to discuss budget preparations for the coming year. Bills noted that the performance of Corporate Learning, one of HBP’s three business units, would be... View Details

Keywords: Accrual Accounting; Budgets and Budgeting; Revenue Recognition; Financial Reporting; Publishing Industry; Education Industry; United States

12 Aug 2018 - 14 Aug 2018
Conference Presentation

Abstraction, Knowledge Flows, and the Rapid Dissemination of Emerging Technologies

By: Willy C. Shih

Many emerging technologies are remarkably complex and embody high levels of technological sophistication, and they often are key enablers for new products and services. Yet the speed of dispersal of the know-how required to employ these technologies and foster... View Details

Keywords: Emerging Technologies; Technological Innovation; Knowledge Dissemination

August 2018
Teaching Note

Acumen—Managing Towards Impact 2018

Teaching Note for HBS No. 218-086. View Details

August 2018 (Revised April 2023)
Case

Facebook—Can Ethics Scale in the Digital Age?

By: George A. Riedel and Carin-Isabel Knoop

Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details

Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media

2018
Case

Search Fund Company Boards: How CEOS Can Build Boards to Help Them Thrive

By: Jason Pananos and A.J. Wasserstein

2020
Working Paper

Social Attachment to Place and Psychic Costs of Geographic Mobility: How Distance from Hometown and Vacation Flexibility Affect Job Performance

By: Prithwiraj Choudhury and Ohchan Kwon

Using a natural experiment and field interviews, this paper studies how social attachment to place imposes psychic costs on workers who experience geographic mobility. This is especially salient when workers are assigned to locations far from their hometown, which may... View Details

Keywords: Distance From Hometown; Social Attachment To Place; Psychic Costs; Worker Performance; Natural Experiment; Geographic Location; Familiarity; Employees; Performance; India

August 2018
Case

Israel—An Energy Leviathan?

By: Richard H.K. Vietor

In the last decade, Noble Energy and the Delek Group have discovered almost 40 trillion cubic feet of natural gas offshore of Israel. For Israel, this has been an extraordinary turnaround, from energy dependence on Arab producers to energy independence and exporter.... View Details

Keywords: Natural Gas; Energy; Energy Sources; Opportunities; Problems and Challenges; Energy Industry; Israel

August 2018
Case

MISHA: Modernizing the World of Shisha

By: William R. Kerr and Gamze Yucaoglu

The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details

Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States

August 2018 (Revised August 2019)
Technical Note

A Note on Compensation

By: Ethan Bernstein and Michael Norris

This note provides an overview of the important terms, concepts, and frameworks that a manager should know about compensation—whether it be their own or that of an employee. Because compensation in practice is fraught with pitfalls, this note presents an overview of... View Details

Keywords: Compensation Design; Benefits; Perks; Variable Compensation; Compensation and Benefits; Executive Compensation; Stock Options; Profit Sharing; Job Design and Levels; Labor Unions; Wages; United States

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