Publications

Find at Harvard

21 Aug 2018
News

The Business Case for Curiosity

4 May 2013
Keynote Speech

Opening Keynote

By: Euvin Naidoo

Towards a 21st Century African Renaissance: Sowing the seeds of success. The conference, in recognition of Africa's emerging outlook as a promising hub for growth, will include diverse speakers like Mmasekgoa Masire-Mwamba, Deputy Secretary-General of the Commonwealth,... View Details

Because I teach a course on product management at Harvard Business School, I am routinely asked “What is the role of a product manager?” The role of product manager (PM) is often referred to as the “CEO of the... View Details

September 2017
Article

It Doesn't Hurt to Ask: Question-asking Increases Liking

By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino

Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details

Keywords: Question-asking; Liking; Responsiveness; Conversation; Natural Language Processing; Interpersonal Communication; Behavior

Find at Harvard

Read Now

February 2008 (Revised April 2008)
Case

The Offshoring of America

By: Richard H.K. Vietor, Jan W. Rivkin and Juliana Seminerio

The movement from jobs in the United States to developing countries, in a process known as offshoring, has become quite a controversial topic. Managers not only need to decide which activities, if any, to move offshore, but where to move them. This case describes the... View Details

Keywords: Developing Countries and Economies; Job Cuts and Outsourcing; Operations; Business Processes; United States

20 Sep 2016
First Look

September 20, 2016

growing body of research yields ample evidence that individuals’ behavior often reflects an apparent concern for moral considerations. Using a broad definition of morality—to include varied non-egoistic motivations such as fairness,... View Details

Keywords: Sean Silverthorne

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; Ohio

20 Jul 2020
Blog Post

Minorities Who 'Whiten' Job Resumes Get More Interviews

Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are... View Details

Keywords: All Industries

07 Nov 2016
Research & Ideas

Corporate Tax Strategies Mirror Personal Returns of Top Execs

“There is actually a lot of heterogeneity with the actions that executives take. For me that was very surprising.” Pérez Cavazos, part of the Accounting and Management Unit, initially doubted his colleague Andreya M. Silva would find... View Details

Keywords: by Roberta Holland

October 2000 (Revised March 2001)
Case

BizRate.com

By: Youngme E. Moon

BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details

Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry

June 2023
Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

Keywords: Global Range; Customer Focus and Relationships

Read Now

2019
Article

Turning Lead into Gold: How Do Entrepreneurs Mobilize Resources to Exploit Opportunities?

By: David R. Clough, Tommy Pan Fang, Balagopal Vissa and Andy Wu

The mobilization of resources is a central and defining feature of entrepreneurship. As the body of empirical research on entrepreneurial resource mobilization has grown, the literature has become increasingly fragmented. We review the literature on entrepreneurs’... View Details

Keywords: Resource Mobilization; Entrepreneurship; Organizations; Theory; Research; Strategy; Opportunities

Find at Harvard

Keywords: Agriculture

Enabling Mission Impact: Funding Strategies for High-Risk High-Reward Innovation

Governments and foundations around the world are urgently seeking strategies to optimize their investments across a range of distinctive missions targeted towards societal challenges. How should such investments be made, from early R&D spending to later-stage... View Details

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

Competitive advantage. Corporate strategy. The competitive advantage of nations. All over the world these terms quickly bring to mind the groundbreaking work of HBS professor Michael Porter, whose two decades of research on these View Details

Keywords: Re: Michael E. Porter

31 Oct 2023
HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

analysis for a client and take a shortcut by relying on an artificial intelligence language model to develop some key insights. The client loves your report and praises the... View Details

Keywords: by Michael Blanding; Consulting

2021
Book

The Four Elements: Finding Right Livelihood in the 21st Century

By: Timothy Butler

This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details

Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making

July 1990 (Revised August 1995)
Case

Symantec--1982-90

By: Nitin Nohria

As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details

Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States

September 2004 (Revised January 2005)
Case

Brazil's WTO Cotton Case: Negotiation Through Litigation

By: Ray A. Goldberg, Robert Lawrence and J. Katherine Milligan

Brazil has just won a case action against the U.S. cotton agriculture program at the World Trade Organization. What does this mean for future agricultural programs in the United States? For future trade policies of the United States, Brazil, and others in the global... View Details

Keywords: Developing Countries and Economies; Trade; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Policy; Lawsuits and Litigation; Negotiation Process; Negotiation Types; Agriculture and Agribusiness Industry; United States; Brazil