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Show Results For
-
All HBS Web
(3,145)
- People (2)
- News (500)
- Research (2,301)
- Events (10)
- Multimedia (30)
- Faculty Publications (1,543)
- 21 Jun 2012
- Working Paper Summaries
Information Technology and Boundary of the Firm: Evidence from Plant-Level Data
Keywords:
by Chris Forman & Kristina McElheran
- 20 Jun 2021
- News
After the Pandemic, Expect More Work for Freelancers
- Teaching
Overview
21st Century Energy — Dr Crawford teaches this EC course, which exposes students to business models and management diilemmas, all along the energy value chain — from oil sands and pipelines, to coal and natural gas, hydro and nuclear, wind and solar, to biofuels. The...
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- Research Summary
Retail Store Operations
Professor Ton's research focuses on the last link in many supply chains, the retail store. She examines how store operations should be designed and managed to ensure that both in-store logistics activities and customer service activities are performed... View Details
Robert S. Kaplan
Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details
- 2009
- Book
Supercorp: How Vanguard Companies Create Opportunity, Profits, Growth, and Social Good
Supercorp is based on a 3-year study involving more than 350 interviews in 20 countries to identify the leadership practices and operating methods of major companies seeking profitable growth through innovation that benefits society. For example, when the tsunami and...
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Kanter, Rosabeth M. Supercorp: How Vanguard Companies Create Opportunity, Profits, Growth, and Social Good. New York: Crown Business, 2009.
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Digital Marketing;
Internet and the Web;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Social Media;
Applications and Software;
Digital Platforms;
Advertising Industry;
United States
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
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Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 04 Feb 2020
- Video
Savannah Maziya
Savannah Maziya, the founder of South Africa-based Bunengi Holdings, a project development, management and investment company that operates across Africa in infrastructure, natural resources and financial...
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- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
and The Service Profit Chain and The Value Profit Chain (with Lenoard A. Schlesinger). Some of the ideas go back to Heskett's 1986 book, Managing in the Service Economy. A new...
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Keywords:
by Sean Silverthorne
- December 1992 (Revised March 1993)
- Case
Dan Gordon
Describes Dan Gordon's first month on the job as Chief Operating Officer of Club Sports International (CSI), a chain of 7 health and fitness clubs. Describes the company's strategy and organization. The company needs Dan to tighten up its operations and create a base...
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Keywords:
Decision Choices and Conditions;
Governance Controls;
Business or Company Management;
Growth and Development Strategy;
Organizational Design;
Health Industry
Roberts, Michael J. "Dan Gordon." Harvard Business School Case 393-087, December 1992. (Revised March 1993.)
- March 2006 (Revised October 2007)
- Case
The Parisian Revival
By: Rajiv Lal and Carin-Isabel Knoop
In mid-2005, George Jones had two jobs: head of Saks Inc.'s 41-store Parisian department store chain as well as president and CEO of the Saks Department Store Group (SDSG), an umbrella for seven chains with a total of 182 stores across the United States. In 2003 Jones...
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Keywords:
Profit;
Leadership;
Growth and Development Strategy;
Organizational Change and Adaptation;
Performance Improvement;
Sales;
Retail Industry;
United States
Lal, Rajiv, and Carin-Isabel Knoop. "The Parisian Revival." Harvard Business School Case 506-035, March 2006. (Revised October 2007.)
- February 2002 (Revised December 2003)
- Case
H-E-B Own Brands
By: V. Kasturi Rangan and Marie Bell
H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,...
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Keywords:
Growth and Development;
Market Entry and Exit;
Supply Chain Management;
Private Ownership;
Sales;
Strategy;
Competitive Strategy
Rangan, V. Kasturi, and Marie Bell. "H-E-B Own Brands." Harvard Business School Case 502-053, February 2002. (Revised December 2003.)
- TeachingInterests
Exec Ed: Real Estate Executive Seminar: Capital, Partnerships, and Portfolios
By: John D. Macomber
With both a quest for yield and new opportunities emerging across the real estate supply chain, business leaders must have the financial capabilities, analytical tools, and strategic skills to ensure the long-term profitability of their development projects and...
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- August 2010 (Revised November 2010)
- Case
Tesco PLC: Fresh & Easy in the United States
By: John A. Quelch
Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S.
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Keywords:
Multinational Firms and Management;
Marketing;
Market Entry and Exit;
Retail Industry;
United Kingdom;
United States
Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.)
- December 2014 (Revised July 2016)
- Case
HEINEKEN—Brewing a Better World
By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its...
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Keywords:
Beer/brewing Industry;
Sustainability;
Local Sourcing;
Corporate Strategy;
Global Strategy;
Brands and Branding;
Marketing Strategy;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
- August 2017
- Case
RoboTech: Storming into the U.S. Market
By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative...
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Keywords:
Market Entry and Exit;
Diversification;
Product Launch;
Competitive Strategy;
Globalized Firms and Management;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Singapore;
United States
Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.
- 14 Apr 2015
- First Look
First Look: April 14
launch of new products. A series of questions are presented that companies should keep in mind when poised to launch a product. Questions about advertising, pricing, and branding are explored, as well as who in a product's supply View Details
Keywords:
Sean Silverthorne