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All HBS Web
(2,138)
- People (13)
- News (413)
- Research (1,275)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
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- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and...
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- December 2018
- Case
Corporate Transformation at Merck KGaA, Darmstadt, Germany
By: Joseph B. Fuller, Amy C. Edmondson, Daniela Beyersdorfer and Tonia Labruyere
When Stefan Oschmann became CEO and chairman of the executive board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The...
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Keywords:
Corporate Governance With Family Ownership;
Transformation;
Change Management;
Restructuring;
Corporate Governance;
Family Ownership
Fuller, Joseph B., Amy C. Edmondson, Daniela Beyersdorfer, and Tonia Labruyere. "Corporate Transformation at Merck KGaA, Darmstadt, Germany." Harvard Business School Case 319-072, December 2018.
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
meanwhile, managed a startling recovery from its five-year slump. The company’s third-quarter sales increased by more than 5 percent over last year, and in August online revenue showed especially high growth of a whopping 41 percent—the...
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- February 2008 (Revised September 2008)
- Case
Indesit Company: Does Global Matter?
By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,...
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Keywords:
Decision Choices and Conditions;
Global Strategy;
Growth and Development;
Business or Company Management;
Brands and Branding;
Markets;
Problems and Challenges;
Corporate Strategy;
Consumer Products Industry
Bower, Joseph L. "Indesit Company: Does Global Matter?" Harvard Business School Case 308-071, February 2008. (Revised September 2008.)
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of management of certain...
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Keywords:
by Louis T. Wells & Alvin G. Wint
- July 2021
- Teaching Note
Digital Transformation 2.0: CEO Elie Girard at Atos
By: Tsedal Neeley
Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global...
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- September 2000
- Case
Intellectual Property Exchange (A), The
By: Lynda M. Applegate and Gavin Clarkson
As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has...
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Keywords:
Global Strategy;
Intellectual Property;
Knowledge Management;
Brands and Branding;
Problems and Challenges;
Networks;
Internet
Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (A), The." Harvard Business School Case 801-176, September 2000.
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use...
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Keywords:
Change Management;
Consumer Behavior;
Distribution Channels;
Brands and Branding;
Innovation and Invention;
Auto Industry;
Rubber Industry;
United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel...
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Keywords:
Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand...
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Keywords:
Carmen Nobel
- June 2007 (Revised January 2008)
- Case
BBC Worldwide: Global Strategy
By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported...
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Keywords:
Global Strategy;
Brands and Branding;
Marketing Channels;
Expansion;
Internet;
Media and Broadcasting Industry;
Great Britain
Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at...
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Keywords:
by Michael Blanding
- March 2006 (Revised April 2007)
- Case
Harley-Davidson: Preparing for the Next Century
By: Richard L. Nolan and Suresh Kotha
Harley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position.
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Keywords:
Brands and Branding;
Transformation;
Change Management;
Innovation and Invention;
Competitive Strategy;
Manufacturing Industry;
Motorcycle Industry
Nolan, Richard L., and Suresh Kotha. "Harley-Davidson: Preparing for the Next Century." Harvard Business School Case 906-410, March 2006. (Revised April 2007.)
- June 2016
- Teaching Note
Filene's Basement: Inside a Fired Customer's Relationship
By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case...
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- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
Learning promotes performance—is there any argument? Without learning, organizations, teams, and managers are stuck in yesterday's world. In fact, says Harvard Business School professor Amy Edmondson, there are built-in tensions between...
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Keywords:
by Sarah Jane Gilbert
- April 2005 (Revised March 2006)
- Case
Change at Whirlpool Corporation (A)
By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Competitive Advantage;
Strategic Planning;
Production;
Brands and Branding;
Management Teams;
Consumer Products Industry;
United States
Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
- 27 Sep 2016
- First Look
September 27, 2016
successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How...
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Keywords:
Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
years, I believe I have a clear sense of the state of corporate governance in the United States and in much of Western Europe. Not surprisingly, my crystal ball for predicting future developments and demands on boards cannot be so clear. The Language of Global View Details
Keywords:
Sean Silverthorne
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
“That was pretty incredible to us, that you’re able to identify these patterns even with this simulated data.” The team then introduced two brands of toothpaste, Crest and Colgate, and set Colgate as the preferred brand. By altering the...
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by Kristen Senz
- 26 Mar 2013
- First Look
First Look: March 26
negatively related to the profitability of both Japanese and American firms, although the effect is less negative in Japan. We finally find that the adoption of cost orientation does not have an impact on the profitability of both Japanese and American firms. Academy...
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Keywords:
Sean Silverthorne