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All HBS Web
(2,426)
- People (1)
- News (1,062)
- Research (1,060)
- Events (3)
- Multimedia (124)
- Faculty Publications (357)
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- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Business School professors Anat Keinan, Mukti Khaire, and Michael I. Norton deconstruct ground grasshoppers, upscale Peruvian cuisine, and other surprising elements that create...
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- Fall 2020
- Article
Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa
Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from...
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Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
- 03 Jan 2017
- Research & Ideas
5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)
scientists Michael Norton and Francesca Gino found that rituals alleviate and reduce grief after a devastating emotional loss—even among people who don’t inherently believe in the efficacy of rituals. In...
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by Carmen Nobel
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
indication that experimental research is becoming more mainstream is the fact that a number of faculty who are not primarily experimentalists use the CLER, including HBS Dean Nitin Nohria. The Tipping Point To explain this surging interest over the past decade,...
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by Carmen Nobel
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- March 2013
- Teaching Note
Local Motors: Designed by the Crowd, Built by the Customer (TN)
By: Michael Norton
- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary...
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Keywords:
Market Research;
Ethnography;
Design Thinking;
Innovation;
New Product Development;
Research;
Marketing;
Consumer Behavior;
Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
measures; 2) customers; 3) internal processes; and 4) learning and growth. Developed by HBS professor Robert S. Kaplan, chairman of the Balanced Scorecard Collaborative, and David P. Norton, co-founder with Kaplan and president of the...
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by Martha Lagace
- 2014
- Article
Unequality: Who Gets What and Why It Matters
Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the...
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Keywords:
Inequality;
Ethics;
Productivity;
Gambling;
Equality and Inequality;
Fairness;
Income;
Performance Productivity;
United States
Norton, Michael I. "Unequality: Who Gets What and Why It Matters." Policy Insights from the Behavioral and Brain Sciences 1, no. 1 (2014): 151–155.
- July 2011 (Revised August 2013)
- Background Note
Note on Evaluating Empirical Research
This note is intended to provide students with a basic understanding of how to evaluate empirical research papers. While reading both case studies and empirical research require close attention and scrutiny, evaluating empirical research requires a different...
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Norton, Michael I. "Note on Evaluating Empirical Research." Harvard Business School Background Note 512-019, July 2011. (Revised August 2013.)
- 2013
- Working Paper
Non-Standard Matches and Charitable Giving
By: Michael Sanders, Sarah Smith and Michael I. Norton
Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. The most common of these incentives is a match rate, where the organisation agrees to pay, for...
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Sanders, Michael, Sarah Smith, and Michael I. Norton. "Non-Standard Matches and Charitable Giving." Harvard Business School Working Paper, No. 13-094, May 2013.
- February 2009
- Article
The IKEA Effect: When Labor Leads to Love
Norton, Michael I. "The IKEA Effect: When Labor Leads to Love." Harvard Business Review 87, no. 2 (February 2009): 30.
- 2019
- Article
Preferences for Experienced Versus Remembered Happiness
By: Cassie Mogilner and Michael I. Norton
Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective evaluation where people feel happy looking back. Though researchers have measured and argued the merits of each, we inquired into which happiness people say they want....
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Keywords:
Well-being;
Life Satisfaction;
Experience;
Retrospective;
Time;
Happiness;
Satisfaction;
Welfare;
Perception
Mogilner, Cassie, and Michael I. Norton. "Preferences for Experienced Versus Remembered Happiness." Journal of Positive Psychology 14, no. 2 (2019): 244–251.
- Article
From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.
By: Dan Ariely and Michael I. Norton
Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has...
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Ariely, Dan, and Michael I. Norton. "From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making." Wiley Interdisciplinary Reviews: Cognitive Science 2, no. 1 (January–February 2011): 39–46.
- November 2010
- Article
People Often Trust Eloquence More Than Honesty
By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the...
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Keywords:
Research;
Social Psychology;
Communication;
Perception;
Business or Company Management;
Government and Politics
Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37.
- February 2010 (Revised September 2011)
- Case
Local Motors: Designed by the Crowd, Built by the Customer
By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"...
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Keywords:
Business Startups;
Customer Focus and Relationships;
Collaborative Innovation and Invention;
Product Design;
Product Development;
Creativity;
Social and Collaborative Networks;
Customization and Personalization;
Auto Industry;
Manufacturing Industry;
United States
Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
- 2007
- Working Paper
The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta
By: Michael I. Norton and Leonard Lee
Many consumers have had the experience of entering discount membership clubs to make a few purchases, only to leave with enough pasta to outlast a nuclear winter. We suggest that the presence of membership fees can lead consumers to infer a "fees → savings" link,...
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Norton, Michael I., and Leonard Lee. "The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta." Harvard Business School Working Paper, No. 08-029, November 2007.
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Ashley because she does a better job than Aisha." Or, "I read Playboy for the articles." In this chapter from a forthcoming book, HBS doctoral student Zoë Chance and professor Michael I. View Details
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by Staff
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
more anxious and less satisfied with their lives, according to research by Whillans and Michael I. Norton, the Harold M. Brierley Professor of Business Administration. Workers who are able to take time off...
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by Dina Gerdeman and Danielle Kost