Internet Marketing - Publications - Faculty & Research

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States, according to a recent report... View Details

Keywords: by Carmen Nobel; Advertising

01 Dec 2000
News

Everything Old Is New Again: The History of Technological Frontiers

into public stock offerings capitalizing on the boom, only to experience financial heartache when the bubble burst. Sound like the Internet revolution of the 1990s? Try the radio revolution of the 1920s. In a presentation to alumni at a... View Details

Keywords: Laura Singleton; Microsoft; News, Library, Internet, and Other Services; Information; Broadcasting (except Internet); Information

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

forge a marketing deal with Canal Plus, the leading pay television company in France. These examples highlight two critical characteristics of networked incubators. First, networking is institutionalized, meaning that the incubator has... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

01 Apr 2001
News

Ed Tian: Boardroom Revolutionary

industry, the state entities are unlikely to sell off their shares in the near term. But Netcom could go for a listing on the stock market eventually. “We need the government’s support,” says Tian. “We want to wire the entire country, and... View Details

Keywords: Alejandro Reyes; Telecommunications; Information

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that online shoppers use View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

01 Apr 2001
News

Jimmy Lai Chee-ying: Rags, Riches, and Risk

the Internet craze with Admart. “I just lost the prudence a businessman should have,” he confesses. “I wouldn’t have gone so deeply into it if the market hadn’t given us such crazy valuations. It was... View Details

Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade

2001
Article

Online-Marketing-Controlling

By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert

Keywords: Internet and the Web; Marketing

Citation

Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The... View Details

Keywords: Entertainment & Broadcast Media