Intentions - Publications - Faculty & Research

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

which concerns itself with research in supply chain management. The paper attempts to provide some context for those addressing issues of sustainability. Its intent is to get us beyond questions such as, Is sustainability desirable? or... View Details

Keywords: by Jim Heskett

11 May 2021
Blog Post

IPO or M&A? How Venture Capital Shapes a Startup's Future

their companies before committing to VC funds. "WHAT'S MORE IMPORTANT THAN THAT IS THE STRUCTURE OF THE RELATIONSHIPS OF YOUR MOST VALUED ADVISORS, WHICH, IN MANY WAYS, ARE THE VCS." “Whether you go into this agreement with the intention... View Details

Keywords: Venture Capital / Private Equity

Web

Data: The Ever-Expanding Frontier - Race, Gender & Equity

in stewardship and a blatant refusal to process how our work impacts the people that interact with it (and those that won’t be able or willing to). Accepting that intent does not supersede impact equips us to design more humanely and to... View Details

01 Jun 2012
News

Plan B: The Brick Bank

Habitat for Humanity International to evaluate the viability of a new partnership with a microsavings institution in the Mekong Delta. “The intent of the program was to encourage poor and near-poor households to save for future... View Details

Keywords: Julia Hanna

15 Jun 2021
News

Turning Point: Tell Me More

Illustration by Gisela Goppel Illustration by Gisela Goppel By Diane Hessan (MBA 1977) My entire career has been a series of pivots: a friend who convinced me to join his firm, a conversation on an airplane that turned into a new job, a middle-of-the-night idea that... View Details

Keywords: politics; communication; voting; demographics

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

(photo by Cade Martin) At my 20th HBS reunion I heard faculty member Michael Wheeler describe behavior people engage in when they’re being deceptive. The room was transfixed. No one was on their phone! It turned out there is a robust, well-funded body of... View Details

Keywords: Julia Hanna

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

careful about adding too many obligations to people’s already-full plates, even if their intention is to relieve stress through social interactions. And, if you’re on the receiving end of these invitations and can tactfully decline, do... View Details

Keywords: by Dina Gerdeman and Danielle Kost

25 Oct 2016
First Look

October 25, 2016

leakage would result in increased global emissions, undermining the intent of emissions regulation. It is also widely believed that carbon tariffs—carbon taxes imposed on goods imported from an unregulated region to a region subject to... View Details

Keywords: Sean Silverthorne

21 Dec 2018
News

Bridging the Gap

that are then correlated with—and probably causal to—success in careers and success broadly defined, economically; feeling like you’re being intentional about what you’re pursuing and that you’re pursuing meaningful work, over time. And... View Details

Keywords: Educational Support Services; Educational Services

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched products. In another experiment, participants were asked to make a... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

Summing Up The title of this wrap-up and the one that accompanied this month's original column basically just deletes "Wikileaks." The original title was my mistake. The intent was not to direct attention to Wikileaks in a... View Details

Keywords: by James L. Heskett

24 May 2004
Research & Ideas

Becoming an Ethical Negotiator

codified in law. Fraud, for example, is defined as a "material misrepresentation of fact on which someone reasonably relies to his or her detriment." Each of those words carries weight. The notion of misrepresentation implies View Details

Keywords: by Martha Lagace

03 Jun 2021
Blog Post

HBS Pilots First Impact Investing Fund

with the intent of scaling BIPOC-led and owned small businesses. The team believes that HBS students are uniquely positioned to support these kinds of investments, which typically have smaller ticket sizes, because they can bring down the... View Details

04 Sep 2019
News

Clicks and Mortar

seeing companies build more intentional friction back into the buying process. What might that look like in a retail space? JA: It could be on the inventory side or in the way the physical experience is designed: making you wait for a... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

01 Jan 2004
News

Donald P. Nielsen, MBA 1963

art of the deal, replicated the Hazleton model, acquiring twenty companies and amalgamating the industry to create a global capability for the world's pharmaceutical makers. In 1987, with the industry for all intents and purposes... View Details

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

Citation

Find at Harvard

08 Dec 2015
First Look

December 8, 2015

Katherine L. Milkman, Leslie John, and Michael I. Norton Abstract—Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people... View Details

Keywords: Sean Silverthorne

02 Mar 2010
First Look

First Look: March 2

can learn the truth about gaps between vision and reality. Without a commitment to a vision and an institutionalized learning and governance system, well intentioned boards will continue to be surprised ethical, human, and performance... View Details

Keywords: Martha Lagace

01 Jun 2018
News

Up by the Roots

intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

20 Apr 2016
Research & Ideas

When CEOs Become Activists

debate about gay rights in Indiana” To investigate, Toffel and Chatterji designed an experiment to gauge whether mentioning Cook’s concerns about the RFRA influenced public support for the law, and whether Cook’s opinion affected consumers’ View Details

Keywords: by Carmen Nobel; Technology; Publishing

Publications