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All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- Web
Short Intensive Program (SIP): Opportunities in the Plant-Based Economy - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024...
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- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at Your Startup
silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing View Details
Keywords:
Entrepreneurship
Rob Gierkink
Flashfood, a business that works with supermarkets to significantly reduce food waste while helping families with their weekly food bill. In 2016 Rob invested in Index, a point-of-sale technology company....
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- 24 Apr 2014
- News
Transforming the landscape of agriculture in Nigeria
explains Nwuneli. AACE’s product line includes spices, spreads, sauces, and other foods grown in Nigeria. The company is one of two ventures managed by the couple’s investment firm, Sahel Capital. The other...
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- 18 Jul 2018
- Research & Ideas
No More General Tso's? A Threat to 'Knowledge Recombination'
have been filed in the US patent system,” Choudhury says. “If you look at the way knowledge gets subsequently recombined, then that knowledge production becomes much bigger than the initial transfer.” Choudhury has long been investigating...
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- August 2008 (Revised June 2010)
- Case
Concha y Toro
By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco
Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.
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Deshpande, Rohit, Gustavo A. Herrero, and Ezequiel Reficco. "Concha y Toro." Harvard Business School Case 509-018, August 2008. (Revised June 2010.)
- 01 Apr 1997
- News
Manager's Notebook
In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands the people purchasing its View Details
Keywords:
Judith Ross
- Career Coach
Wendi Zhang
Master of Public Policy degrees from Harvard. Wendi is passionate about building meaningful relationships, lifelong learning, interdisciplinary collaboration and innovation, entrepreneurship development, mentorship, understanding history and current events through...
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- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Tan, MBA 2023 Komo is a food delivery platform that combines sustainability with beautiful & reusable foodware. ---------------------------------------------------- Circular Economy Contestants MoveItCarmen Marin de Leon, MBA...
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- August 2014 (Revised March 2015)
- Case
Pivots and Incentives at LevelUp
By: Benjamin Edelman and Karen Webster
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to...
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Keywords:
Mobile Payments;
Smartphone;
Credit Cards;
Interchange Fee;
Mobile Marketing;
Product Positioning;
Competitive Strategy;
Mobile Technology;
Technology Networks;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Edelman, Benjamin, and Karen Webster. "Pivots and Incentives at LevelUp." Harvard Business School Case 915-001, August 2014. (Revised March 2015.) (request courtesy copy.)
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
of commercial tech monetization, which includes wearable products in the health care category. The opportunity appealed to me in part because it uses so much of what I learned this year, including term sheets, market evaluation, and what...
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Keywords:
Julia Hanna
- December 2013 (Revised October 2014)
- Case
The Munich Oktoberfest: From Local Tradition to Global Capitalism
By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so...
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Keywords:
Value Creation;
Product Positioning;
Marketing Channels;
Global Strategy;
Food and Beverage Industry;
Ohio;
Munich;
Brazil;
Bangalore;
Beijing
Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.
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Keywords:
Product Launch;
Consumer Behavior;
Planning;
Competition;
Food and Beverage Industry;
United Kingdom;
United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 01 Dec 2010
- News
You Are What You Eat
creative tension of competition and cooperation.... We are now in the grip of another agricultural revolution in which Elite Capital takes control of the food chain. It is false to argue that intensification is needed to feed the world...
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- 20 Nov 2017
- News
Finding Common Ground
only thing missing was ominous John Williams theme music playing in the background. CollaborateUp specializes in bringing corporations, government agencies, nonprofits, and other organizations together, to take on big, complex issues, such as endangered species...
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- 20 Nov 2015
- News
Room to Grow
says Kendall, executive director of the Henry P. Kendall Foundation, his family’s philanthropic organization, which is dedicated to creating a “resilient and healthy food system in New England that increases the View Details
Keywords:
Margie Kelley
- 23 Mar 2010
- First Look
First Look: March 23
catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, and respond to individual reports of side effects, with the View Details
Keywords:
Martha Lagace
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.
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Keywords:
Product Positioning;
Advertising;
Decisions;
Price;
Management Teams;
Food and Beverage Industry
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
- 13 Mar 2018
- First Look
March 13, 2018
especially those with widely diversified product portfolios, are a dominant and critical enterprise model in emerging and developing economies and have lately attracted much attention in academic circles and business presses,...
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Keywords:
Sean Silverthorne