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  • 17 Jan 2012
  • First Look

First Look: January 17

full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights. LAN's multi-model success comes from recognizing the complementarity of its two high-end View Details
Keywords: Sean Silverthorne
  • 08 May 2020
  • In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

and prepare to lead transformation. While it is still not clear how long the health crisis and resulting economic crisis will last, most agree that the world will be different in the future. Use the insights you are gaining from your fast-cycled crisis response... View Details
Keywords: by Danielle Kost
  • 20 Sep 2016
  • First Look

September 20, 2016

marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved multiple times over its history as new technological platforms and View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated firms: price... View Details
Keywords: Sean Silverthorne
  • 08 Apr 2008
  • First Look

First Look: April 8, 2008

companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries and subsequently engaged in foreign direct investment. Complex multinational business... View Details
Keywords: Martha Lagace
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

his marketing endorsements in exchange for McCormack's services. Of course Palmer later emerged as one of the greatest players in the history of golf, and the agreement was an extremely lucrative one for both parties. Their handshake... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several... View Details
Keywords: Martha Lagace
  • 16 Dec 2014
  • First Look

First Look: December 16

more or less effective. We develop these ideas in a multi-method study of a hospital emergency department (ED) redesign. Before the redesign, people coordinated in ad-hoc groupings, which provided flexibility because any nurse could work... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2006
  • Research & Ideas

Rebuilding Commercial Real Estate

transformation has drained considerable risk out of a once notoriously unstable market. A New Industry Emerges Not so long ago, real estate development looked and acted like modern-day "cowboy capitalism." "From the '70s to... View Details
Keywords: by Roger Thompson; Construction; Real Estate
  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

orchestrates, manages, and coordinates its network of hundreds of global partners." It just isn't possible for one firm to master all these skills. MacCormack and his team (Theodore Forbath, Peter Brooks, and Patrick Kalaher, all of global View Details
Keywords: by Sean Silverthorne
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue—$65 million from paid items (music,... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

exception. Yet providers and payers continue to try to stymie competition. Many are actively pursuing consolidation, buying up market share, and increasing their bargaining power. In this article, the authors argue that health care payers and providers must stop... View Details
Keywords: Carmen Nobel
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of View Details
Keywords: Carmen Nobel
  • 04 Nov 2014
  • First Look

First Look: November 4

would want to restrict sellers from charging buyers more for transactions it intermediates. With this restriction an intermediary can profitably raise demand for its services by eliminating any extra price buyers face for purchasing... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

empowerment. The preference for the precise mix of these elements differs from consumer to consumer, depending on patients’ individual needs. “It probably also differs according to the situation, if it’s an emergency or it’s... View Details
Keywords: by Dina Gerdeman; Health
  • 12 Jun 2012
  • First Look

First Look: June 12

article provides conceptual foundations for analyzing organizations comprising multiple legally autonomous entities, which we call meta-organizations. We assess the antecedents of the emergence of such collectives and the design choices... View Details
Keywords: Sean Silverthorne

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