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All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
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- 29 Jun 2007
- First Look
First Look: June 29, 2007
GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through the merger of two smaller insurance firms, is at a strategic cross-roads. Progressive changed the competitive landscape with its superior pricing...
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Keywords:
Martha Lagace
- 24 Jun 2014
- First Look
First Look: June 24
cars, which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving...
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Sean Silverthorne
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
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Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands and Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
Biography;
Success;
Perception;
Markets;
Power and Influence;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 08 Jul 2008
- First Look
First Look: July 8, 2008
between organizational boundary spanners contributes to the formation of trust between firms. Our findings, using data on the supplier-buyer relationships of two major US auto manufacturers, suggest that history affects trust formation in...
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Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
covered, but which shared similarities in terms of economics with issues addressed in the curriculum. The company, Tokyo Auto Fire & Marine (hereafter Tokyo AFM), is a fictitious insurance company based in Japan. The new CEO is...
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Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
opportunity to bid for debt and equity claims on Plascar Industria e Comercio Ltda., the Brazilian subsidiary of the bankrupt global auto components company Collins & Aikman Corp. In evaluating this opportunity, students must analyze...
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Martha Lagace
- 20 Oct 2009
- First Look
First Look: October 20
http://cb.hbsp.harvard.edu/cb/product/510035-PDF-ENG The Termination of U.S. Auto Dealerships in 2009 Harvard Business School Case 510-044 The case chronicles the sudden termination of many U.S. autodealers in the wake of the economic...
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Martha Lagace
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
case:https://hbsp.harvard.edu/product/516005-PDF-ENG Harvard Business School Case 218-107 The TARP Bailouts: Saving the Banking and Automotive Industries Comparison of the U.S. Government response, using the $700 billion TARP fund, to downturns in the banking and View Details
Keywords:
Dina Gerdeman
- Teaching Interest
General Management: Processes and Action
General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done. Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,...
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Keywords:
Change Management;
Communication Strategy;
Decision Making;
Corporate Entrepreneurship;
Technological Innovation;
Knowledge Management;
Leadership Development;
Leadership Style;
Leading Change;
Growth and Development Strategy;
Management Practices and Processes;
Management Skills;
Management Style;
Management Teams;
Managerial Roles;
Resource Allocation;
Business Processes;
Mission and Purpose;
Organizational Culture;
Organizational Design;
Organizational Structure;
Strategic Planning;
Conflict and Resolution;
Power and Influence;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
China;
India;
United States
- 14 Nov 2007
- First Look
First Look: November 14, 2007
Periodical:Administrative Science Quarterly 52, no. 3 (September 2007): 32-69 Abstract This study of the procurement relationships of two major U.S. auto manufacturers examines the effects of two dimensions of organizational...
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Keywords:
Martha Lagace
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says...
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- 04 Jan 2012
- First Look
First Look: January 4
112-048 This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and...
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Keywords:
Carmen Nobel
- March 1, 2021
- Article
Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets
By: Stephen Comello, Gunther Glenk and Stefan Reichelstein
Comprehensive global decarbonization requires that transportation services cease to rely on fossil fuels for power generation. This paper develops a generic, time-driven life-cycle cost model for mobility services to address two closely related questions central to the...
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Keywords:
Decarbonization;
Electric Vehicles;
Renewable Energy;
Biofuel;
Carbon Emissions;
Mobility;
Batteries;
Energy;
Environmental Management;
Environmental Accounting;
Transportation;
Operations;
Management;
Sustainable Cities;
Decision Making;
Investment;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Europe;
North America;
South America;
Africa;
Asia
Comello, Stephen, Gunther Glenk, and Stefan Reichelstein. "Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets." Art. 116408. Applied Energy 285 (March 1, 2021).
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
(B4): Lee Iacocca—Driving Impact Lee Iacocca, a successful CEO of an auto company, devoted himself after retirement to several social causes. Describes issues in the transition. Purchase this case:...
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Keywords:
Sean Silverthorne
- 2011
- Article
Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation
By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices...
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Keywords:
Dynamic Capabilities;
Strategic Change;
Jazz;
Jazz Mindset;
Improvisation;
Innovation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Knowledge Use and Leverage;
Leading Change;
Leadership Style;
Leadership;
Management;
Management Style;
Organizational Change and Adaptation;
Organizational Culture;
Organizations;
Creativity;
Strategy;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
United States;
Japan;
Taiwan;
Europe;
Asia
Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.