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Publications
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(5,591)
- Faculty Publications (829)
- October 1986 (Revised March 1989)
- Case
North American Telecom International
By: David B. Yoffie and John J. Coleman
Keywords: Telecommunications Industry
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
- March 1986
- Teaching Note
American Communications (A), Teaching Note
By: D. Quinn Mills and G. Bruce Friesen
- February 1986 (Revised March 1986)
- Case
American Communications (A)
By: D. Quinn Mills and G. Bruce Friesen
- 1985
- Book
The Coming of Managerial Capitalism: A Casebook on the History of American Economic Institutions
By: A. D. Chandler Jr. and R. S. Tedlow
- March 1985
- Teaching Note
Trade In Services and American Express, Teaching Note
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
- November 1984 (Revised November 1987)
- Case
American Airlines (A)
Keywords: Air Transportation Industry
- September 1984
- Teaching Note
Great American Knitting Mills: Gold Toe Socks, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-581-144). View Details
- April 1984 (Revised January 1987)
- Case
American Can Co.--1984
By: Francis Aguilar and Dwight B. Crane
- February 1984 (Revised April 1994)
- Teaching Note
American Cyanamid Co., Teaching Note
By: David E. Bell
- October 1983 (Revised August 1995)
- Teaching Note
Benjamin Franklin and the Definition of American Values, Teaching Note
Teaching Note for (9-383-160). View Details
- April 1983 (Revised June 1993)
- Case
Trade In Services and American Express
Keywords: Financial Services Industry