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  • May 2001 (Revised February 2005)
  • Case

KONE: The MonoSpace Launch in Germany

By: Das Narayandas and Gordon Swartz
Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details
Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany
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  • December 2018 (Revised June 2020)
  • Case

Creating the French Behavioral Insights Team

By: Michael Luca, Ariella Kristal and Emilie Billaud
This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence... View Details
Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris
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  • 2003
  • Other Unpublished Work

The Cluster Initiative Greenbook

By: Örjan Sölvell, Göran Lindqvist and Christian H.M. Ketels
After Michael Porter's seminal work on clusters and competitiveness published around 1990, cluster initiatives (CIs) have become a central feature of microeconomic policy around the world. CIs add a new dimension to traditional policy areas such as industrial... View Details
Keywords: Macroeconomics; Policy; Investment; Industry Clusters; Innovation and Invention; Developing Countries and Economies; Transition; Partners and Partnerships; Science
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  • 14 Dec 2017
  • News

Five Harvard Business School Doctoral Candidates Receive Research Awards

  • 04 Jun 2013
  • News

4 Ways Big Business Can Be a Keystone in Entrepreneurship Ecosystems

  • February 1994
  • Case

Alpha-Beta Technology, Inc.: Pioneering Carbohydrate Technology

Alpha-Beta was founded in 1988 by two scientist-entrepreneurs with ten patents on carbohydrate technology. In 1991, the company faces critical questions about how to focus its product definition from among several promising, but risky, choices. How should they analyze... View Details
Keywords: Technological Innovation; Product Design; Entrepreneurship; Product Development; Biotechnology Industry
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  • 23 May 2011
  • News

Winning in Emerging Markets: Spotting and Responding to Institutional Voids

  • September 2002 (Revised January 2013)
  • Case

Siebel Systems: Organizing for the Customer

By: Robert Simons and Antonio Davila
Siebel Systems is one of the fastest growing companies in America. Tom Siebel, the company's founder, has organized the business to accommodate growth and focus on the customer. Innovative information technology systems and clear accountability prove to be essential to... View Details
Keywords: Organizational Structure; Applications and Software; Business Growth and Maturation; Information Technology; Performance Evaluation; Performance Expectations; Innovation and Management; Technological Innovation; Customer Focus and Relationships; Management Teams; Information Technology Industry; North and Central America
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  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology

    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • June–July 2013
    • Article

    Firm Rivalry, Knowledge Accumulation, and MNE Location Choices

    By: Juan Alcacer, Cristian Deszo and Minyuan Zhao
    The international business (IB) literature has mostly emphasized the impact of location and firm characteristics on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that... View Details
    Keywords: Geographic Location; Competition; Multinational Firms and Management; Knowledge Acquisition; Game Theory; Global Strategy
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    • 06 Aug 2010
    • News

    Shaq name means green

    • November 2003 (Revised May 2008)
    • Case

    Atlas Electrica: International Strategy

    By: Michael E. Porter and Arturo Condo
    Atlas must decide whether to acquire La Indeca, increasing its Central American presence, or to focus on larger Latin American markets where higher growth is possible. In the year 2000, Jorge Rodriguez was in charge of Atlas Electrica, the largest home appliance firm... View Details
    Keywords: Acquisition; Growth and Development Strategy; Markets; Partners and Partnerships; Competition; Expansion; Latin America; Central America
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    • December 1987 (Revised September 1995)
    • Case

    IDS Financial Services

    Scarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for... View Details
    Keywords: Marketing Strategy; Salesforce Management; Performance Improvement; Financial Services Industry
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    • Research Summary

    Markets, Information, and Efficiency

    Professor Meulbroeks market efficiency research focuses on the closely related questions of whether markets properly reflect information that affects a firm's value, and in turn how stock prices influence managerial behavior. In this area, she studies why some firms... View Details
    • November 2011
    • Case

    Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

    By: Michael Beer and Ingrid Vargas
    In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details
    Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Information Technology Industry; Communications Industry
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      Greater Good

      Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and... View Details

        Youngme Moon

        Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

        Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
        • Web

        Live from Klarman Hall - Alumni

        The Science of Failing Well 10:00 a.m. –11:15 a.m. EDT Speaker: Amy Edmondson , Novartis Professor of Leadership and Management As a push for innovation intensifies in many... View Details
        • September 1976 (Revised March 1981)
        • Case

        Minolta Camera Co. Ltd.

        Management of one of the leading Japanese camera manufacturers is faced with the problem of unauthorized shipments from the low-price markets of Hong Kong and Japan to high-price markets of Europe and North America. Control of distribution, change of prices, model... View Details
        Keywords: Globalized Firms and Management; Distribution; Price; Manufacturing Industry; Consumer Products Industry; Japan
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