music - Publications - Faculty & Research

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

7,000 messages a day in subtle ways, not so subtle ways. And it's everything from things they hear on the radio or other music they're listening to T-shirts people are wearing to video games to things they're seeing online. And so to cut... View Details

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Citation

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21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

parties, music events, knitting circles, culinary demonstrations, and other events. Several stores Raffaelli visited reported staging over 500 events a year. “Bookstores have always been a place where people could convene and have a... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

advertising. Although the collection's date range covers 130 years, several hundred catalogs date from the 1920s-1930s. A wide range of products and services available to the trades are represented during these decades-airplanes, automobiles, engines, hardware,... View Details

Web

Advanced Negotiation: Great Dealmakers, Diplomats, and Deals - Course Catalog

Powell, Condoleezza Rice, and Hillary Clinton describe critical moments in their negotiations with Vladimir Putin, etc. In the arts and sports : Music industry lawyer John Branca negotiates the purchase of the Beatles catalog; Artists... View Details

01 Apr 1999
News

Spirit at Work

balance between work and home life, and expressing oneself using theater exercises. At Coopers & Lybrand and Goldman Sachs, consultant Benjamin Zander, for example, conductor of the Boston Philharmonic Orchestra, has used music and... View Details

Keywords: Marguerite Rigoglioso

01 Jun 2015
News

Screen Grab

Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO,... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

I can answer that question. This research also raises the issue of gray zones in organizations. The trading of mutual funds once the market has officially cleared, the retribution by music publishers to radio station programmers for... View Details

Keywords: by Sean Silverthorne; Manufacturing

09 Jul 2024
Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

DJ, so I’ll admit this fully—the DJ is mostly just clicking a bunch of buttons. The audience has no real way of knowing what the DJ is doing because the music is all pre-recorded. But what they are doing is bringing together thousands of... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

Profile

Jason A. Kilar

fully separate company with its own culture and structure. We decided that ultimately Hulu was going to be a place for very premium content. I had written the business plan for Amazon to get into video back in 1997 and ultimately, I was responsible for the books, View Details

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

dance and half attack flying blocks in time to the music. It’s a whole new way to experience music, especially since they’ve released music packs for some bands I love, including Green Day and Imagine Dragons.” Can you finish these... View Details

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=55099 Harvard Business School Case 818-110 Yo-Yo Ma and Silkroad Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to... View Details

Keywords: Dina Gerdeman

07 Dec 2010
First Look

First Look: Dec. 7

copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. Competitiveness: Business Model Reconfiguration for Innovation... View Details

Keywords: Sean Silverthorne

30 Jul 2024
News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

28 Oct 2008
First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details

Keywords: Martha Lagace

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

There is a moment in the musical Hamilton, right after America wins the Revolutionary War, when British King George III strides on stage and asks cheekily, “What comes next?” This is an urgent question for the United Kingdom as it lurches... View Details

Keywords: by Michael Blanding

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

iPod. As I finished writing Speed Trap, the music industry was celebrating the shutdown of Napster, and the major labels were busy organizing their own download services. A few months later, like a bolt out of the blue, Apple launched the... View Details

Keywords: by Thomas R. Eisenmann; Technology

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

threats may not be very effective.” Someone who willfully downloads music or movies may be liable for thousands of dollars or even more in statuary damages. However, fees for inadvertent usage are typically limited to the actual damages,... View Details

Keywords: by Michael Blanding; Media & Broadcasting; Publishing

01 Jun 2003
News

Student Conferences, at a Glance

CDs anymore. If the music industry doesn’t respond to this change quickly, it’s going to be in big trouble.” — Russell Simmons, chairman & CEO, Rush Communications; cofounder, Def Jam Recordings Dynamic Women in Business Conference... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

2011
Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett

How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details