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Show Results For
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All HBS Web
(3,156)
- People (24)
- News (793)
- Research (1,546)
- Events (11)
- Multimedia (39)
- Faculty Publications (1,067)
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six...
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Keywords:
Stigma;
Product Innovation;
Product Introduction;
Product Differentiation;
New Products;
New Product Marketing;
New Product Management;
Brand Management;
Branding;
Packaging;
Positioning;
Growth Strategy And Execution;
Growth;
Cannabis Industry;
Purpose;
Purpose Brands;
LGBTQ;
Direct-to-consumer;
DTC;
Regulations;
Channels Of Distribution;
Product Development;
Product Marketing;
Product Positioning;
Product;
Innovation and Invention;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Channels;
Advertising;
Advertising Campaigns;
Digital Marketing;
Market Entry and Exit;
Governing Rules, Regulations, and Reforms;
Consumer Products Industry;
Food and Beverage Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
Asim I. Khwaja
Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to consume and...
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- April 2007 (Revised July 2011)
- Case
The Tale of the Lynx (A)
By: Noam Wasserman
The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is...
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Keywords:
Business Startups;
Decision Choices and Conditions;
Governing and Advisory Boards;
Growth and Development Strategy;
Management Teams;
Conflict and Resolution;
Business Strategy;
Computer Industry
Wasserman, Noam. "The Tale of the Lynx (A)." Harvard Business School Case 807-151, April 2007. (Revised July 2011.)
- 09 Sep 2016
- News
Airbnb Adopts Rules to Fight Discrimination by Its Hosts
- October 1997 (Revised April 2004)
- Case
Telewizja Wisla
Claire Hurley and her business partner have obtained a supra-regional TV license for Poland. Their company has received initial funding from Polish investors and now faces the difficult challenge of raising an additional $7 million to fund the start of operations of a...
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Kuemmerle, Walter, Claire Hurley, and Andrew S. Janower. "Telewizja Wisla." Harvard Business School Case 898-033, October 1997. (Revised April 2004.)
- Web
Doctoral
Menchetti 06 JUN 2024 | Faculty Research Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups By: Brian K. Baik and Albert Shin 02 JUN 2024 | Faculty Research 8 PHD Programs See the Programs 100 % Placement...
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- 26 Nov 2018
- HBS Seminar
Emily Truelove, MIT Sloan School of Management
- May 2017
- Case
Buffer.com
By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin
Social media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information....
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Keywords:
Compensation;
Compensation Design;
Company Values;
Culture;
Transparency;
Compensation and Benefits;
Organizational Culture;
Values and Beliefs
Gallani, Susanna, Tiffany Y. Chang, Brian J. Hall, and Jee Eun Shin. "Buffer.com." Harvard Business School Case 917-019, May 2017.
- 23 Jul 2019
- News
Barnes & Noble Sold. Now what?
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter...
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Keywords:
Measurement and Metrics;
Data and Data Sets;
Internet;
Software;
Communication Technology;
Advertising;
Social and Collaborative Networks;
Acquisition;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- 17 May 2011
- First Look
First Look: May 17
Working PapersThe First Deal: The Division of Founder Equity in New Ventures Authors:Thomas F. Hellmann and Noam Wasserman Abstract This paper examines the division of founder shares in entrepreneurial ventures, focusing on the decision of whether or not to divide...
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Keywords:
Sean Silverthorne
- 19 Nov 2014
- HBS Seminar
Duane Varan, MediaScience and Murdoch University
- November 2014
- Article
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
By: John A. Deighton and Leora Kornfeld
The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something...
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Deighton, John A., and Leora Kornfeld. "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." GfK Marketing Intelligence Review 6, no. 2 (November 2014): 28–33.
- January 2008 (Revised March 2009)
- Case
Framedia (A) Abridged
By: Li Jin, Carliss Y. Baldwin, Li Liao, Huabing Li and Jielun Zhu
Examines an acquisition in the highly competitive outdoor media advertising industry in China in late 2005. The transaction leads to eventual consolidation of the whole industry and positive stock reactions. Discusses equity consideration in the context of an M&A...
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Keywords:
Mergers and Acquisitions;
Venture Capital;
Equity;
Private Equity;
Corporate Governance;
Emerging Markets;
Organizations;
Consolidation;
Valuation;
Advertising Industry;
China
Jin, Li, Carliss Y. Baldwin, Li Liao, Huabing Li, and Jielun Zhu. "Framedia (A) Abridged." Harvard Business School Case 208-048, January 2008. (Revised March 2009.)
- February 2007 (Revised March 2007)
- Case
Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis
By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen
Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on...
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Keywords:
International Finance;
Banks and Banking;
Macroeconomics;
Communication Strategy;
Banking Industry;
Iceland
Kimbrough, Michael D., Gregory S. Miller, Vincent Marie Dessain, and Ane Damgaard Jensen. "Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis." Harvard Business School Case 107-050, February 2007. (Revised March 2007.)
- 18 Oct 2013
- News
The Rise of the Blockbuster
- April 2005 (Revised May 2005)
- Case
Executive Compensation at General Electric (A)
By: V.G. Narayanan and Michele Jurgens
Faced with falling share prices and the critical eye of the media focused on Jack Welch's retirement plan, newly appointed CEO Jeff Immelt had the challenge of reassessing GE as a leader of corporate integrity and good governance. Presents the changes Immelt initiated...
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Keywords:
Executive Compensation;
Employee Stock Ownership Plan;
Governing and Advisory Boards;
Media;
Governance;
Corporate Accountability
Narayanan, V.G., and Michele Jurgens. "Executive Compensation at General Electric (A)." Harvard Business School Case 105-072, April 2005. (Revised May 2005.)
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a...
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Keywords:
Sales Management;
Pricing;
Programmatic Ad Buying;
"Marketing Analytics";
Advertising Technology;
Sales;
Digital Marketing;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Product Positioning;
Media;
Technology Industry;
Advertising Industry;
Boston;
Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- Web
Alumni
work. As you navigate a remote work environment, keep the following best practices in mind to set yourself and your team up for success. Social Media Feeds Time is running out! Many alumni give to express gratitude for the knowledge,...
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