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    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • August 1998 (Revised July 2002)
    • Case

    Innovation at 3M Corporation (A)

    By: Stefan H. Thomke and Ashok Nimgade
    Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
    Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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      Rembrand M. Koning

      Rem Koning View Details

      Keywords: high technology; software; biotechnology
      • 18 Apr 2013
      • News

      A Closet Filled With Regrets

        Paul A. Gompers

        Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details
        Keywords: electronics; health care; high technology; information technology industry; investment banking industry; pharmaceuticals; semiconductor; venture capital industry

          John Beshears

          John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

            Joshua D. Coval

            Joshua Coval, Professor of Business Administration in the Finance Area, joined HBS in July 2001. Prior to joining HBS, Joshua was an Assistant Professor of Finance at the University of Michigan Business School where he was on the faculty since 1996.... View Details

            Keywords: banking; biotechnology; defense; e-commerce industry; education industry; electronics; energy; federal government; financial services; high technology; home video games; information technology industry; internet; investment banking industry; management consulting; real estate; retail financial services; software; venture capital industry; video games
            • 17 May 2017
            • Research & Ideas

            Minorities Who 'Whiten' Job Resumes Get More Interviews

            Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
            Keywords: by Dina Gerdeman

              Aticus Peterson

              Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

                Adi Sunderam

                Adi Sunderam is the Willard Prescott Smith Professor of Corporate Finance at Harvard Business School, a Research Associate at the National Bureau of Economic Research, and a Faculty Affiliate of the Harvard Economics department. He teaches Finance 2 in... View Details

                Keywords: asset management; banking; brokerage; federal government; financial services; investment banking industry

                  Jacob M. Cook

                  Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.

                  As a Cofounder and CEO of... View Details

                    Jorge Tamayo

                    Jorge Tamayo is an assistant professor of business administration in the Strategy Unit. He teaches the Strategy course in the MBA required curriculum.

                    Professor Tamayo is an applied microeconomist primarily interested in industrial organization and... View Details

                    • September 2020
                    • Case

                    Drinkworks: Home Bar by Keurig

                    By: Sunil Gupta, Jonathan Levav and Julia Kelley
                    In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
                    Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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                    • Teaching Interest

                    Yum! Brands Case Study

                    Case Study Sessions, Summer 2016 and Summer 2017
                    Program for Research in Markets & Organizations View Details
                    Keywords: Strategy; Global Strategy; Food and Beverage Industry; China
                    • November 2011 (Revised August 2012)
                    • Background Note

                    Customer Discovery and Validation for Entrepreneurs

                    By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank
                    Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details
                    Keywords: Customer Value and Value Chain; Entrepreneurship
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                    • 2010
                    • Book

                    Winning in Emerging Markets: A Road Map for Strategy and Execution

                    By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
                    The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details
                    Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy
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                      Jonas Heese

                      Jonas Heese is... View Details

                      • December 1986 (Revised November 1989)
                      • Case

                      Hewlett-Packard: Manufacturing Productivity Division (A)

                      By: Benson P. Shapiro and Lawrence B. Levine
                      In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
                      Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
                      Related
                      • 05 Apr 2017
                      • Research & Ideas

                      For Women Especially, It Pays to Know What Car Repairs Should Cost

                      Quotes, published in the February issue of Journal of Marketing Research. The large-scale field experiment investigated whether price expectations of consumers--male or female--can influence the final price. The answer: yes. The View Details
                      Keywords: by Wendy Guild Swearingen; Auto; Service

                        Karim R. Lakhani

                        Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

                        Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games