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Show Results For
- All HBS Web
(888)
- People (4)
- News (167)
- Research (431)
- Events (5)
- Multimedia (5)
- Faculty Publications (262)
- Web
Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 2) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
loves. The Disruptors' Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy by Frits van Paasschen (MBA 1988) (The Disruptors' Feast) Virtually everything about the way people live and do business is changing faster than ever before. View Details
- Web
Alumni-Authored Books | Baker Library
Cost of the Iraq Conflict . Dennis, Steve: Remarkable Retail: Winning in the Age of Digital Disruption . Draper, Timothy (Tim). How to Be the Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs . VanAuken,... View Details
- Web
The Art of American Advertising: 1865 - 1910
printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details
- 01 Sep 2014
- News
3-Minute Briefing: Mark Pincus (MBA 1993)
When I started Zynga, I realized that our generation has the opportunity to build the digital skyscrapers that may be around for the next century. These are Internet treasures because we can’t remember life before these services or... View Details
- Web
Women and the MBA: 6 Important Aspects of the HBS Program - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in eBooks & audiobooks. Plus... View Details
Keywords: by James Heskett
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools,... View Details
- Web
The International Experience at HBS: Zoe Sun (MBA 2024) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Web
Education Sector Opportunities at HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that... View Details
Keywords: Martha Lagace
- 30 Oct 2019
- Blog Post
Candidates Seeking Opportunities After Graduation: Lessons Learned
function or company, Michael crafted his around problems and people. “I started with the challenges I’m interested in, rather than ‘functions’,” he explains. With an eye toward a position in media, he was looking for an opportunity to develop a View Details
Keywords: All Industries
- 01 Jun 2011
- News
Alumni Books
credit cards to the cost of a cheeseburger. Net Profit: How to Succeed in Digital Business by David Soskin (MBA ’79) (Wiley) Soskin, the former CEO of Cheapflights Media and current chairman of... View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
business. However, despite these perceived limitations, the newspaper industry largely recognized the threat that digital media posed to the traditional printed newspaper business. In fact, many industry... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment and View Details
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
and financial technology, the digital health ecosystem is in its nascent stages and has been waiting for a catalyst to seed the system. This National Health Protection Scheme is expected to provide just this impetus for widespread... View Details
Keywords: Dina Gerdeman