Publications

June 2014
Teaching Note

Steve Carpenter at Cake Financial

By: Thomas R. Eisenmann

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

January 2014
Case

Steven Carpenter at Cake Financial (Abridged)

By: Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh

Steven Carpenter reflects on the successes and failures of his recent venture, Cake Financial. Carpenter had just sold the four-year-old startup and was at work on a new business plan. But first, he wanted to understand why Cake Financial, a service that allowed users... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

April 2007 (Revised March 2018)
Case

M-TRONICS (A)

By: Joseph L. Bower and Lynda M. Applegate

The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established... View Details

Keywords: Business Subsidiaries; Business Model; Corporate Entrepreneurship; Growth and Development Strategy; Integration

April 1999
Case

Trexel

Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven... View Details

Keywords: Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

lets them make mistakes at those times when they can still afford it. Growth, when it comes, is all the more sustainable as a result. GovWorks's failure is a textbook example of the perils of grandiosity.— Walter Kuemmerle Back in 1987, Leopoldo Fernandez Pujals, a... View Details

Keywords: by Walter Kuemmerle

01 Mar 2016
News

Reinventing the Wheel

the air or clogging landfills appealed to Cardozo. He’d worked extensively in startups and spent some time in the corporate world, but now he wanted more than commercial success—he wanted to lead a company that had what he calls a “strong... View Details

Keywords: Maureen Harmon

February 2010
Case

Shurgard Self-Storage: Expansion to Europe (Abridged)

By: Richard G. Hamermesh

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe

16 Nov 2021
Blog Post

Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)

where his passion for entrepreneurship was reignited and he founded a software company, Certant, in 1999 after graduation. Shortly thereafter, the dotcom bubble burst and Certant ran out of funding. However, the co-founders and team... View Details

Web

HBS Global Opportunity Fellowship: Making a Difference in Africa - MBA

Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details

November 2004
Case

Innocent Drinks

By: William A. Sahlman and Dan Heath

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details

Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe