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All HBS Web
(860)
- People (1)
- News (221)
- Research (266)
- Events (4)
- Multimedia (21)
- Faculty Publications (105)
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
search engine optimization, the established and mostly accepted practice of optimizing website content for better search rankings. For decades, organizations have sought to improve their positioning in web searches by tinkering with...
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- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
opted for short presentations followed by 1:1 company conversations or panel format events. Whichever event format you choose, Laurie always reminds companies, “if you try to do all sizzle and no steak, that’s not going to work. Also, make sure you go beyond...
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Keywords:
Consumer Products / Retail
- 01 Jun 2013
- News
Collective Wisdom
crowdsourcing, correct? Yes, you can post any sort of task—whether it's editing a document, providing website copy, or verifying directory entries—and people with the abilities and time available will bid on it. Companies like Elance and...
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- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
increasingly depend on a mutually reinforcing relationship between financial and nonfinancial performance. Integrated reporting is about more than a document. It is also about a more integrated company website that leverages the Internet...
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by Robert G. Eccles & George Serafeim
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
near the end of the next high tech bubble? When the Nasdaq finally makes it back to the highs it registered in 2000, perhaps this year? When investors stop cheering acquisitions like that of Facebook's? (They actually bid the price higher the day after the...
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- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
inductively shows that consumers deem information flows acceptable (or not) based on whether their personal information was: 1) obtained within versus outside of the website on which the ad appears and 2) stated by the consumer versus...
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Sean Silverthorne
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
tracking our activities on the internet. Ads, Eich pointed out, can be blocked, but tracking is difficult to block. To decouple purchases and website subscriptions from credit card companies and user profiles, he envisions a browser with...
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- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
limited. Friendster, the first website to resemble the social media outlets we have today, was still two years away from release in 2000. In contrast, Facebook currently has over 2 billion monthly users, more than a quarter of the...
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- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
that was higher than consumers’ expectations. Immediately after receiving the quote, some callers queried whether the repair business would be willing to match the expected price published by the online automotive repair website...
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- 19 Nov 2013
- First Look
First Look: November 19
for this trend is that citizens may be unaware of both the services provided by government and the impact of those services on their lives. In an experiment, Boston-area residents interacted with a website that visualizes both service...
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Keywords:
Sean Silverthorne
- Profile
Sheila Lirio Marcelo
Care.com. “We got together on October 30, 2006 and we launched the first test website in January,“ she said. “We launched the entire business that May. The only way were able to do that was because we had all worked...
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- 03 Apr 2012
- First Look
First Look: April 3
first report in 2008, Philips' integrated reports and its integrated reporting website had grown in sophistication. In planning for its integrated report for 2011, the company is exploring the issues that will need to be addressed in...
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Carmen Nobel
- Web
Print View - Course Catalog
their professor prior to the LDG to discuss that week’s meeting (typically just following each day’s class). An ALD “Facilitator’s Guide” will be posted on the course website and also sent out to you via email when it is your turn to...
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- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
updating the books with a new one titled The Ownership Quotient. In it, we highlight organizations like Harrah's Entertainment, Rackspace Managed Hosting (a Website hosting service), Baptist Health Care, and Wegmans (a regional grocery...
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by Sean Silverthorne
- Profile
Marla Malcolm Beck
for being,” she said. “If you run out of money, you don’t get the chance to do that.” The sale to Macy’s validates the fact that Beck shifted the industry and it offers Beck an opportunity to ramp up her company’s growth. The re-designed View Details
- 20 Jul 2020
- Blog Post
Minorities Who 'Whiten' Job Resumes Get More Interviews
resumes for black and Asian applicants and sent them out for 1,600 entry-level jobs posted on job search websites in 16 metropolitan sections of the United States. Some of the resumes included information that clearly pointed out the...
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Keywords:
All Industries
- 13 May 2022
- Blog Post
Climate Stories Episode #5: Phyllis Newhouse, CEO, Entrepreneur, Leader
Acquisition Corp. and co-founder with Isabelle Freidheim. Eight months later, we rang the bell again when we announced our purchase of Heliogen for $300 million. We hope to grow to become a $10 billion SPAC. (Note: Phyllis’ website...
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- 01 Dec 2015
- News
Leading Boston and Beyond
the obvious choice to be appointed to the Cabinet-level position of Chief of the Streets by Walsh this past summer. Dan Koh Dan Koh During Koh’s fellowship year, he worked to reinvigorate the Mayor’s Summer Jobs program, providing summer jobs to 10,000 Boston teens...
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- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Major Websites and Services By: Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, and Jonathan Zittrain Abstract—This paper analyzes the extent to which the internet’s global domain name resolution (DNS) system has...
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Keywords:
Sean Silverthorne