Show Results For
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All HBS Web
(3,231)
- Faculty Publications (778)
Show Results For
-
All HBS Web
(3,231)
- Faculty Publications (778)
Media →
- November 1983
- Case
Cablevision of Boston
- January 1983 (Revised July 1985)
- Case
Cable News Network
- December 1982 (Revised April 1986)
- Case
Zenith and the Color Television Fight
- June 1982 (Revised May 1990)
- Exercise
Media Allocation Exercise
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
- May 1976
- Article
Interbrand Choice, Media Mix and Market Performance
- Article
Discount Effects on Media Plans
- Research Summary
Branding in Digital and Social Media
- Research Summary
Competing in New Markets
Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details
- Research Summary
Cultural Entrepreneurship and the Business of the Arts
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Teaching Interest
Driving Digital Strategy (DIGS)
- Forthcoming
- Article