Intentions - Publications - Faculty & Research

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

(photo by Cade Martin) At my 20th HBS reunion I heard faculty member Michael Wheeler describe behavior people engage in when they’re being deceptive. The room was transfixed. No one was on their phone! It turned out there is a robust, well-funded body of... View Details

Keywords: Julia Hanna

15 Mar 2016
First Look

March 15, 2016

confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to purchase Apple... View Details

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched products. In another experiment, participants were asked to make a... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

28 Jun 2016
First Look

June 28, 2016

of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to purchase Apple products, especially... View Details

Keywords: Sean Silverthorne

Web

Supplemental Financial Information - Financial Report 2018

support operations in accordance with the donors' intentions and the terms of each gift. The University determines each year's endowment payout rate—that is, the percentage of the endowment's fair market value withdrawn and distributed... View Details

07 Apr 2021
News

Road Work

unfurling other interests that existed within me and launched me into this worldwide motorcycle travel and international surfing to an extreme. Morrell: I understand that you were very intentional about your lack of preparation. Why was... View Details

17 Jun 2020
News

Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines

yes.” Pasricha, who thinks, writes, and speaks about intentional living, gave the 80 attendees a set of simple coping strategies to remain positive, find rest, and let go of the idea of rushing back to whatever life was before everything... View Details

Keywords: Margie Kelley

06 Jan 2021
Research & Ideas

Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine

sick. Exercise doesn’t need to happen at the same day or time; it just needs to happen. Be realistic and forgiving. Daily gym sessions scheduled with the best intentions can quickly become self-sabotage triggers when life’s inevitable... View Details

Keywords: by Danielle Kost

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

customers. Again, they tested two conditions separately, one that spoke about the company’s intent to “collect” customer data, and the other that spoke about its desire to “protect” customer information. They even had a separate group of... View Details

Keywords: by Michael Blanding; Retail

01 Mar 2007
News

Private Equity under Investigation

dramatically downsized or announced their intention to cease operations after experiencing investment missteps and succession problems. Meanwhile, new organizations have amassed enormous sums of capital in short periods. Even a quick... View Details

Keywords: Josh Lerner; syndication; antitrust enforcement; Funds, Trusts, and Other Financial Vehicles; Finance

16 Jan 2018
First Look

First Look at New Research and Ideas, January 16, 2018

By: Rithmire, Meg Abstract—The Chinese leadership under Xi Jinping has announced its intentions to transition the economy from one driven by investment and exports to one driven by domestic demand. The main strategy to achieve this... View Details

Keywords: Sean Silverthorne

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Thousands of large, profitable companies have all the right intentions of giving back to society—and yet a sizable number of them have corporate social responsibility (CSR) programs that provide little benefit to either the community or... View Details

Keywords: by Dina Gerdeman

04 Apr 2007
Research & Ideas

The Business of Global Poverty

"The GPP's intent is not to discover the next big idea," Rangan says, "but to find models that business can use to engage with the base of the pyramid." Poverty can only be truly addressed if you meet four conditions.... View Details

Keywords: by Garry Emmons

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

employee elected body) that my intentions were neither destructive nor judgmental. The labor council granted me access to its list of retirees, and, to this day, I cannot thank them enough. Q: What was the reception you got while... View Details

Keywords: by Sean Silverthorne; Manufacturing

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

Citation

Find at Harvard

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

you share these ideas? A: Of course, once you write something like this, you come to see many things through these lenses. As reported in the Financial Times in October, several UK firms including Shire Pharmaceuticals and WPP Group have announced their View Details

Keywords: by Martha Lagace

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

CEO, with the intention of using the specialist for a limited time only. The specialist, on the other hand, takes actions that benefit not only the firm but also inform future employers of his or her abilities as a turnaround specialist.... View Details

Keywords: by Ann Cullen; Financial Services

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

innovative products. Now, with customers taking over more of the design task, companies must focus more intently on providing the best custom manufacturing. In other words, the location where value is both created and captured changes,... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

28 Apr 2023
Blog Post

How Employers Can Support LGBTQ+ Employees

talk about the ways in which transgender employees may face different barriers than other parts of the LGBTQ community. Create intentional space to talk about that.” Inclusive language and safe spaces also include increasing gender... View Details

Keywords: All Industries

01 Oct 2000
News

Books

smart can be even more important than working hard." HBS Press Books in Brief Leading the Revolution, by Gary Hamel, offers an action plan -- indeed, an incendiary device -- for any company or individual intent on becoming or persevering... View Details

Publications