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- All HBS Web (1,049)
- Faculty Publications (581)
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- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Biotechnology Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- 15 Jul 2008
- First Look
First Look: July 15, 2008
able to analyze the dataset to form views of how the security prices are likely to evolve relative to each other. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208118 Finding Information for Industry...
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Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
Intellectual Property Protection By: Baldwin, Carliss Y., and Joachim Henkel Abstract—Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual View Details
Keywords:
Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
empirical lacuna, we have developed a research program to measure the internal organization of firms—including their decentralization decisions—across a large range of industries and countries. Enamored with Scale: Scaling with Limited...
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Martha Lagace
- 19 Oct 2010
- First Look
First Look: October 19, 2010
CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer-term business...
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Keywords:
Sean Silverthorne
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
United Kingdom. Signed by the head of retail banking, the ad itemized four ways in which NatWest aims to help property owners, mortgage holders, and all customers, with an invitation to "talk to us" and a practical promise of...
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- January 2011
- Teaching Note
The Travails of Rubber: Goodyear or Badyear? (TN)
By: Tom Nicholas
Teaching Note for 808118.
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- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
and set the next industry standard. While a 1.3" disk drive would be the smallest drive in the world (about the size of two postage stamps), it would drastically underperform the 2.5" drives in terms of cost per megabyte and...
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- May 2002 (Revised October 2005)
- Case
Marketing Antidepressants: Prozac and Paxil
By: Youngme E. Moon and Kerry Herman
Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to...
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Keywords:
Patents;
Product Positioning;
Competition;
Ethics;
Value;
Health Care and Treatment;
Brands and Branding;
Pharmaceutical Industry;
United States
Moon, Youngme E., and Kerry Herman. "Marketing Antidepressants: Prozac and Paxil." Harvard Business School Case 502-055, May 2002. (Revised October 2005.)
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
organizations in private industry could learn from the example of Data.gov to the extent of unlocking data from individual silos in their firm even though data remain protected within firewalls. HBS assistant professor Karim R. Lakhani,...
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- 17 Aug 2010
- First Look
First Look: August 17
generalizability of the implicit voice theories identified in Study 1. Studies 3 and 4 develop and test survey measures for five implicit voice theories, using additional samples comprised of more than 300 adults. The analyses establish psychometric View Details
Keywords:
Martha Lagace
- 11 Dec 2007
- First Look
First Look: December 11, 2007
Working PapersThe Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization Author:Walter A. Friedman Abstract Roger Babson was a pioneer of the business-forecasting industry in the United States in the early...
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Martha Lagace
- 18 Feb 2015
- First Look
First Look: February 18
authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework...
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Keywords:
Sean Silverthorne
- 25 Sep 2007
- First Look
First Look: September 25, 2007
Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608053 Dell Computers (B): The Transition Harvard Business School Supplement 607-081 The case presents the outcome of the (A) case and explores challenges in the PC View Details
Keywords:
Martha Lagace
- April 2011
- Article
The Origins of Japanese Technological Modernization
By: Tom Nicholas
Explanations of Japanese technological modernization from the late nineteenth to the mid-twentieth century have increasingly focused on domestic capabilities as opposed to the traditional emphasis on knowledge transfers from the West. Yet, the literature is mostly...
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Keywords:
Knowledge Sharing;
Body of Literature;
Innovation and Invention;
Technological Innovation;
Patents;
Measurement and Metrics;
Expansion;
Growth and Development Strategy;
Economic Growth;
Developing Countries and Economies;
Information Technology;
Technology Industry;
Japan;
Germany;
Great Britain;
United States
Nicholas, Tom. "The Origins of Japanese Technological Modernization." Explorations in Economic History 48, no. 2 (April 2011): 272–291.
- July 1999 (Revised December 2005)
- Case
Quickturn Design Systems, Inc. (G)
By: Jay W. Lorsch and Katharina Pick
Supplements the (A) case.
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Keywords:
Patents;
Governing and Advisory Boards;
Behavior;
Lawsuits and Litigation;
Organizations;
Acquisition;
Corporate Governance;
Service Industry
Lorsch, Jay W., and Katharina Pick. "Quickturn Design Systems, Inc. (G)." Harvard Business School Case 400-012, July 1999. (Revised December 2005.)
- 31 Jul 2012
- First Look
First Look: July 31
interests. I leverage the positive accounting literature's current understanding of properties of financial reports to develop three hypotheses on corporate accountability reporting. I argue that an accountability reporting system is...
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Keywords:
Carmen Nobel
- January 2011
- Supplement
Matrix Capital Management (C)
By: Malcolm P. Baker and David Lane
Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a company with a diverse portfolio of patents used primarily for digital interactive guides. Rovi's shares are up over 50% from the time Balbale...
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Keywords:
Public Ownership;
Cash Flow;
Management Analysis, Tools, and Techniques;
Investment Funds;
Financial Strategy;
Valuation;
Partners and Partnerships;
Markets;
Performance Efficiency;
Patents;
Stock Shares;
Decisions;
Financial Services Industry
Baker, Malcolm P., and David Lane. "Matrix Capital Management (C)." Harvard Business School Supplement 211-060, January 2011.
- 01 Jul 2008
- First Look
First Look: July 1, 2008
overall business offering. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508003 The Allstate Corporation Harvard Business School Case 708-485 In 2007, Allstate was the number two View Details
Keywords:
Martha Lagace
- 07 Dec 2010
- First Look
First Look: Dec. 7
copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. Competitiveness: Business Model...
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Keywords:
Sean Silverthorne