Publications

January 2009 (Revised February 2009)
Case

F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market

By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen

Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details

Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry

Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

September 2020
Case

Disrupting Justice at RightNow: Persevere, Pivot or Perish

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,... View Details

Keywords: Legal Aspects Of Business; Startup; Teams; Pivot; Financing; Entrepreneurship; Law; Venture Capital; Business Startups; Financing and Loans; Business Model; Organizational Change and Adaptation; Legal Services Industry; Germany

Web

Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School

War II to the post-war era, U.S. Steel public relations campaigns responded to the public’s evolving perceptions of large corporations in regard to anti-trust issues, labor activism, wartime duty, profit margins, and the free enterprise... View Details

11 Feb 2022
Blog Post

Short Intensive Program (SIP): Opportunities in the Plant-Based Economy

You both took Prof. Bazerman’s “Opportunities in the Plant-Based Economy” Short Intensive Program (SIP), how would you describe it to someone who hadn’t taken it? In the weeklong session, a classroom of students passionate about the plant-based economy discussed its... View Details

Web

Providing Scholarships for Impact on a Sector | Social Enterprise | Harvard Business School

sector. Mary Wooldridge, MBA 1994, was instrumental in launching the scholarship program 14 years ago; now Minister for Mental Health, Community Services, and Disability Services and Reform, she reflects on its impact: “Harvard Fellows are seen as role View Details

March 2024 (Revised April 2024)
Case

Out of Hand Theater: Monetizing Creativity

By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock

Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details

Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta

01 Sep 2020
News

Road Work

restaurants in the Los Angeles area. But after 25 years, the business went bust, and she relocated the family to her native Mexico when the Salas brothers were 12 years old. It’s a fitting origin story for Camino Financial, an online... View Details

Keywords: banking; LatinX; small businesses; COVID-19; Finance

01 Sep 2023
News

Action Plan: In Context

she moved to Beijing in 2012 after graduating from HBS, Ho saw a need for the skills she’d learned: not a set of rigid social rules but the ability to feel comfortable in any situation. China was in the midst of rapid expansion, evolving... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

Web

Exploring California’s Climate Frontier: E&E Club’s Bay Area Trek - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series View Details

Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

price (about $400,000) would be significantly less. Initial models would be well suited for use in scientific computation and control applications... [T]his same basic computer will also be suited for use in View Details

Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

price (about $400,000) would be significantly less. Initial models would be well suited for use in scientific computation and control applications... [T]his same basic computer will also be suited for use in View Details

November 2020 (Revised May 2023)
Case

Holaluz: Taking on the Spanish Energy Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney

In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy... View Details

Keywords: Electricity; Solar Power; Subscription Business; Renewable Energy; Entrepreneurship; Service Delivery; Business Model; Product Launch; Marketing; Energy Industry; Spain

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States