Entrepreneurial Marketing - Publications - Faculty & Research

24 Apr 2012
First Look

First Look: April 24

supplement:http://cb.hbsp.harvard.edu/cb/product/412066-PDF-ENG Customer Discovery and Validation for Entrepreneurs Frank V. Cespedes, Thomas R. Eisenmann, and Steven G. BlankHarvard Business School Note 812-097 Provides practical guidelines for conducting View Details

Keywords: Carmen Nobel

Profile

Raghu Yarlagadda

marketing advice – everything you need to succeed.” Among the resources –other talented and motivated students. With sectionmate Andrew Schwaitzberg, Raghu is developing another entrepreneurial venture... View Details

01 Jun 1999
News

Sheila Lirio Marcelo

Cambridge, for example, she served as a market research consultant, covering the telecommunications industry in Asia. Her strong interest in the region prompted her to seek a summer internship in the Philippines with Monitor Company, the... View Details

Keywords: Marguerite Rigoglioso

01 Apr 2020
Blog Post

How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage

new opportunity, Linzmeyer found himself drawn to the entrepreneurial aspects of the industry where he “reveled” in building business plans, hiring staff, developing marketing strategy, and managing... View Details

01 Dec 2018
News

Collaborative Cures

long. Enter the Blavatnik Biomedical Accelerator, which identifies early-stage, highly promising technologies developed by Harvard faculty, and then helps those selected navigate the early stages of development so that they can go to View Details

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

2018 Independently published Unlocked: Keys to Improve Your Thinking By: Zaltman, Gerald Abstract—What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to... View Details

Keywords: Dina Gerdeman

01 Dec 2018
News

Ready, Set, Launch

critical feedback about the features they do want—and reduces the possibility that the startup will waste time developing features no one wants. Based on this feedback, a startup can then decide to adjust or abandon a concept or, if it’s striking a chord with... View Details

Profile

Ryu Kawano

nothing like it in the market right now — we want to create a loan product that is larger and longer in repayment periods than the usual microfinance loans." Building on HBS connections To develop his ideas and find supporters, Ryu... View Details

01 Aug 2001
News

T.J. Dermot Dunphy (MBA '56)

summer employment to take a road trip across America. Captivated by the country, he decided to stay on after graduation; in 1961, he became a U.S. citizen. Dunphy was recruited by Westinghouse Electric and worked in various marketing and... View Details

Keywords: Alumni Achievement Award; Management

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

age. Combining this market opportunity with the huge waste of returned goods from e-commerce, we saw the business case—and from there it was all execution.” What short- and long-term goals do you have for the company? Momchil:“The... View Details

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

01 Feb 1998
News

Not Your Typical Business Conference

Farrell (MBA '80), Yvonne V. Cliff (MBA '85), Rysia de Ravel (MBA '83), Kathy M. Reilly (MBA '91), and Lan Lan Wang (MBA '78) shared stories and lessons from the trenches about how to launch and sustain an entrepreneurial venture. Karen... View Details

Web

Launching Tech Ventures - Course Catalog

range from SaaS to freemium to e-commerce to transaction-based to tough tech. There is a heavy focus on Artificial Intelligence (AI) throughout the cases and coursework. Educational Objectives The course takes the perspective of founders struggling to achieve product... View Details

Web

Scott D. Cook | Baker Library | Bloomberg Center | Harvard Business School

Cook, HBS 1976, started his career at Procter & Gamble, where he learned about product development, market research, and marketing. The insights he gained in these areas inspired him to seek an idea for a company of his own. One day when... View Details

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

reactions in the markets for funding, talent, partners, and meaning. Evolving commitments have always been central to entrepreneurial success. Leaders of new organizations have never been able to see very... View Details

Keywords: by Joseph L. Badaracco

12 Dec 2017
News

Hal (MBA 1968) and Diane Brierley

embarked on a path that would lead him to become a pioneer in database marketing and customer engagement. While working as a research assistant at HBS after graduation, Brierley agreed to help the headquarters of his undergraduate... View Details

11 Dec 2020
Research & Ideas

Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups

The coronavirus pandemic is spurring job applicants to seek positions at big companies and avoid startups in what new research calls an economic “flight to safety.” Job applicants using AngelList Talent, the largest online recruitment platform for private and View Details

Keywords: by Rachel Layne

01 Oct 2000
News

Laura Scher of Working Assets

Laura S. Scher (MBA '85) is something of a modern-day Robin Hood, an entrepreneurial activist who redistributes the wealth of the marketplace to those in need. Through her company, San Francisco based Working Assets Funding Service, this... View Details