Publications

Web

Rock Summer Fellows - Entrepreneurship

program include the quality of the plan and application (clarity of problem hypothesis and strength of customer discovery findings), demonstrated commitment to a high-level of focus and a shared learning... View Details

January 2008 (Revised August 2011)
Case

ProntoWash: Washing the World's Cars to a Tango Beat

ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash... View Details

Keywords: Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina

17 Oct 2007
Research & Ideas

Why Global Brands Work

Harvard professor Theodore Levitt praised Japanese manufacturers for their focus on "what every consumer in the world is seeking: world-class modernity at affordable prices." Either because they didn't understand regional... View Details

Keywords: by John A. Quelch; Auto

January 2015 (Revised April 2015)
Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An

Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details

Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning

Get to better, more effective strategy.

In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In "Better, Simpler Strategy," Harvard... View Details

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

When you enter an organization as its new leader, forget about plotting out the first 90 days. Focus on the first 90 hours. Why are those initial hours on the job so important? Because you don’t get a second chance to make a first... View Details

Keywords: by John Quelch

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

constituent organizations included: A focus on fundraising. The Lincoln Center Corporate Fund raises money for the whole Lincoln campus. Corporate donations go directly to Lincoln Center constituents, and their use is unrestricted. In... View Details

Keywords: by Kim Girard; Entertainment & Recreation

November 2008 (Revised November 2008)
Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han

In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details

Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea

Web

Podcast - Business & Environment

a substitute for leather that’s derived from mushrooms, via the TED Climate podcast that we’re bringing here a bonus episode of Climate Rising. It’s a perfect extension of our two most recent Climate Rising episodes that focus on other... View Details

Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC)

The MBA course on "Risks, Opportunities, and Investments in an Era of Climate Change" is ideal for students who aspire to become entrepreneurs by starting their own company or joining a start-up that is driving innovation and solving challenges posed by climate change.... View Details

Web

Programs & Resources - Entrepreneurship

trusted sources for any company stage on topics ranging from customer acquisition & development to legal issues and startup failure. 21 Oct 2024 Global University Venturing Spinouts with Academic Founders Raise Less Funding, Study Finds... View Details

August 2005 (Revised April 2006)
Case

Kemps LLC: Introducing Time-Driven ABC

By: Robert S. Kaplan

Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small... View Details

Keywords: Activity Based Costing and Management; Customer Relationship Management; Cost Accounting; Managerial Roles; Cost Management; Earnings Management; Business Strategy; Time Management; Growth and Development Strategy; Management Teams; Decisions; Food and Beverage Industry

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

your primary customer will allow you to devote all possible resources to meeting their needs and minimize resources devoted to everything else. This is the path to competitive success. It's easy to try to duck the tough choice implied by... View Details

Keywords: by Robert Simons

Web

MBA Experience - Health Care

MBA Experience Academics As part of the MBA curriculum, students analyze many cases focused on health care, and can customize their second-year experience by choosing courses, projects, papers, and independent studies specific to health... View Details

January 2002 (Revised October 2007)
Case

Grantham, Mayo, Van Otterloo & Co., 2001

By: Joshua Musher and Andre F. Perold

Asset manager GMO underperforms the market during the 1996-2000 stock market bubble because of the focus on absolute risk. After suffering significant client withdrawals, performance again shines when the bubble collapses. Did they win the battle only to lose the war?... View Details

Keywords: Customers; Asset Management; Stocks; Investment; Price Bubble; Mathematical Methods; Risk and Uncertainty