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All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
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- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt...
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Keywords:
Artificial Intelligence;
Market Research;
Business Model;
Finance;
Revenue;
Decision Making;
Risk and Uncertainty;
Market Entry and Exit;
Applications and Software;
AI and Machine Learning;
Auto Industry;
Auto Industry;
United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's...
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Keywords:
Brands;
Brand Building;
Brand Equity;
Brand Management;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Gender;
Identity;
Customer Focus and Relationships;
Auto Industry;
Auto Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- Spring 2013
- Article
China's Quest to Adopt Electric Vehicles
By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou
The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the...
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Keywords:
Technological Innovation;
Development Economics;
Emerging Markets;
Auto Industry;
Auto Industry;
China
Marquis, Christopher, Hongyu Zhang, and Lixuan Zhou. "China's Quest to Adopt Electric Vehicles." Stanford Social Innovation Review 11, no. 2 (Spring 2013): 52–57.
- September 2003
- Supplement
Edmunds.com, Inc. (B)
By: Stephen P. Bradley and Erin Sullivan
Supplements the (A) case.
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Bradley, Stephen P., and Erin Sullivan. "Edmunds.com, Inc. (B)." Harvard Business School Supplement 704-016, September 2003.
- 12 Sep 2006
- First Look
First Look: September 12, 2006
is strongest after the rank ordering of the actors in a tournament becomes relatively stable, which focuses contestants' attention on proximately ranked competitors. The empirical context we examine is the National Association for Stock Car View Details
Keywords:
Sean Silverthorne
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
develop their own infrastructure first. "We used to say that auto companies, telecoms, and big retailers weren't at risk of disruption within their industries, because there were such high barriers to entry; you could never compete with...
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by Michael Blanding
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
depend on those suppliers will then be jeopardized. When the auto industry declines, it causes an atrophy of capabilities (such as casting and precision machining) that are also used in industries such as heavy equipment, scientific...
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- 2011
- Working Paper
Sustainable Fleet Operations: The Collaborative Adoption of Electric Vehicles
By: Vanessa Chocteau, David F. Drake, Paul R. Kleindorfer, Renato J. Orsato and Alain Roset
Keywords:
Fleet Management;
Carbon Regulation;
Sustainable Operations;
Collaboration;
Environmental Sustainability;
Transportation;
Cooperation;
Energy Sources;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
France
Chocteau, Vanessa, David F. Drake, Paul R. Kleindorfer, Renato J. Orsato, and Alain Roset. "Sustainable Fleet Operations: The Collaborative Adoption of Electric Vehicles." INSEAD Faculty & Research Working Paper, April 2011.
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
case:https://hbsp.harvard.edu/product/516005-PDF-ENG Harvard Business School Case 218-107 The TARP Bailouts: Saving the Banking and Automotive Industries Comparison of the U.S. Government response, using the $700 billion TARP fund, to downturns in the banking and View Details
Keywords:
Dina Gerdeman
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
functioning in that way. From an economic perspective, that deceit is preferable to the realities of tariffs. In recent tweets on auto companies, he’s already changed his language to a “border tax,” from tariffs. I think the risks of such...
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Keywords:
by Christina Pazzanese
- 20 Apr 2010
- First Look
First Look: April 20
supplement:http://cb.hbsp.harvard.edu/cb/product/310077-PDF-ENG Local Motors: Designed by the Crowd, Built by the Customer Michael I. Norton and Jeremy B. DannHarvard Business School Case 510-062 In the wake of the meltdown among U.S. View Details
Keywords:
Martha Lagace
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is...
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- December 2014 (Revised January 2015)
- Supplement
Vehbi Koç and the Making of Turkey's Largest Business Group (B)
By: Asli M. Colpan and Geoffrey Jones
The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It...
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Keywords:
Business Groups;
Turkey;
Entrepreneurship;
Management;
Auto Industry;
Auto Industry;
Auto Industry;
Central Asia;
Middle East
Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group (B)." Harvard Business School Supplement 815-078, December 2014. (Revised January 2015.)
- August 1994
- Case
Saturn Corp.'s Module II Decision
In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets....
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Keywords:
Cost vs Benefits;
Production;
Expansion;
Auto Industry;
Auto Industry;
Auto Industry;
Tennessee;
United States
McGahan, Anita M., and Greg Keller. "Saturn Corp.'s Module II Decision." Harvard Business School Case 795-011, August 1994.
- Research Summary
Overview
The Information Age has introduced well recieved opportunities to track performance. Fitbits and Fuelbands show individuals their own performance; service companies including Uber and leading hospitals help pick from drivers or doctors based on how others rate them;...
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- July 15, 2022
- Article
Does Elon Musk Have a Strategy?
By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he...
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Keywords:
Technology;
Strategy;
Vision;
Resources;
Organization;
Platform;
Closed Systems;
Leadership;
Complexity;
Organizational Design;
Vertical Integration;
Problems and Challenges;
Success;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry
Wu, Andy, and Goran Calic. "Does Elon Musk Have a Strategy?" Harvard Business Review Digital Articles (July 15, 2022).
- 14 Nov 2007
- First Look
First Look: November 14, 2007
Periodical:Administrative Science Quarterly 52, no. 3 (September 2007): 32-69 Abstract This study of the procurement relationships of two major U.S. auto manufacturers examines the effects of two dimensions of organizational...
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Keywords:
Martha Lagace
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says...
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- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
Because it gives GM a better shot at establishing OnStar as the industry standard. And because GM extends its OnStar distribution to market segments they may not otherwise reach with their auto brands." Invent the competitor who...
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Keywords:
by David Stauffer
- 04 Jan 2012
- First Look
First Look: January 4
112-048 This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and...
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Keywords:
Carmen Nobel