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All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry...
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- 25 Mar 2014
- First Look
First Look: March 25
ties can lead to less timely investments. Further examination shows that the reduced timeliness of connected funds is driven by a reluctance to withdraw holdings prior to weak investee performance. We interpret this as agency conflicts...
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Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's "Big Four" audit firms. In May 2006, the Japanese Financial Services...
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Martha Lagace
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
and the de facto regulator became the credit rating agencies," said Retsinas, arguing that regulation became essentially outsourced and privatized. The credit rating agencies weren't able to perform their function whether due to the...
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- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
up equity crowdfunding to the general public. Currently, the agency is considering allowing companies to raise up to $1 million from crowdfunding, and allowing individuals with an annual income or net worth of $100,000 or more to invest...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
relative importance of public agencies such as the National Institutes of Health (NIH) and different types of private firms in developing precision medicines. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53560...
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Carmen Nobel
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
etc.” Several responses questioned whether there was damage to the consumer, often at issue in antitrust. As Shoshanna Zuboff pointed out, in “free” high-tech services, the consumer benefits and resulting satisfaction are highly visible; the costs are not.” Nick C...
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- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
In the debate over whether to increase or decrease the stringency of environmental regulations, the possibility that government agencies might use purchasing to stimulate market demand for "green" products and View Details
- 05 Jul 2017
- Research & Ideas
Are Stockbrokers Illegally Leaking Confidential Information to Favored Clients?
words, they haven’t been looking. The researchers recently presented the paper at the SEC. Although it’s not yet clear what direction the agency will take under the new chairman, Jay Clayton, who was sworn in May 2, Di Maggio is hopeful...
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- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero...
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- 01 Sep 2016
- News
Pricing Paradise
True Cost of the Iraq Conflict. “The mission of the National Park Service is to protect these resources in perpetuity, but that’s difficult to do when you don’t have a total economic value for that resource.” Previous attempts at...
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Julia Hanna
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized...
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Garry Emmons
- 25 Feb 2020
- News
Case Study: The Credit Bureau
suggestion would be to expand their service to DC, which is very transient and should be a good opportunity. —Susan Holliday (AMP 187, 2014) My advice is D2C, since the connection to the end customer is hugely valuable. But to scale, they...
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- 01 Dec 1998
- News
Year 2000 Computer Problem and You: Disaster for Some, Lessons for All
outsourcing, and integration services company that he founded in 1965. First in a Wall Street Journal ranking of one thousand companies listed according to best stock performance from 1987 to 1997, Keane Inc is considered among the...
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- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario...
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- 01 Oct 2013
- News
Banking on Africa's Future
and power generation. Asked to describe an investment that shows the Helios paradigm at work, Lawani, who divides his time equally between London and Africa, points to Kenya. "Several years ago," he explains, "we invested in a bank called Equity Bank that specializes...
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- 27 Jul 2020
- Blog Post
HBS Summer Fellows Respond to COVID-19
volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities when one doesn’t already exist. Raquel and HBS sectionmate...
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- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable bill, where you might see a...
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- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived...
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by John Quelch
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions...
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Keywords:
Advertising;
Digital Marketing;
Transformation;
Talent and Talent Management;
Marketing Strategy;
Social Marketing;
Web Services Industry;
Web Services Industry;
Web Services Industry;
United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.