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Show Results For
-
All HBS Web
(13,874)
- People (57)
- News (2,205)
- Research (9,172)
- Events (19)
- Multimedia (364)
- Faculty Publications (7,523)
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the...
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Keywords:
Viral Marketing;
Viral Advertising;
Core Competencies;
Growth Strategy;
Online Media;
Videos;
Advertising Media;
Internet and the Web;
Expansion;
Media;
Marketing;
Advertising;
Advertising Industry;
North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- January 2012 (Revised March 2013)
- Case
Ctrip: Scientifically Managing Travel Services
By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure...
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Keywords:
Scientific Management;
Data-driven Management;
Management;
Expansion;
Business Growth and Maturation;
Market Entry and Exit;
Mathematical Methods;
Business Processes;
Information Management;
Travel Industry;
China
Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)
- June 2011 (Revised October 2012)
- Case
IBM China Development Lab Shanghai: Capability by Design
By: Willy Shih, Kamen Bliznashki and Fan Zhao
When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China...
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Keywords:
Diversification;
Corporate Strategy;
Global Strategy;
Organizational Change and Adaptation;
Research and Development;
Emerging Markets;
Product Development;
Information Technology Industry;
China
Shih, Willy, Kamen Bliznashki, and Fan Zhao. "IBM China Development Lab Shanghai: Capability by Design." Harvard Business School Case 611-055, June 2011. (Revised October 2012.)
- May 2011 (Revised March 2013)
- Supplement
Marshall & Gordon: Designing an Effective Compensation System (B)
By: Heidi K. Gardner and Kerry Herman
CEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service...
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Keywords:
Globalization;
Executive Compensation;
Management;
Organizational Culture;
Performance;
Groups and Teams;
Behavior;
Corporate Strategy;
System
Gardner, Heidi K., and Kerry Herman. "Marshall & Gordon: Designing an Effective Compensation System (B)." Harvard Business School Supplement 411-099, May 2011. (Revised March 2013.)
- February 2011
- Module Note
Business Cycles and the New Challenges of Globalization
By: Diego A. Comin
Business Cycles and the New Challenges of Globalization is one of the core modules in Business Government and the International Economy (BGIE), a course for the required curriculum of the Harvard Business School. BGIE teaches the economic, political and historical...
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Keywords:
Fluctuation;
Business Cycles;
Trade;
Business Education;
Curriculum and Courses;
Capital;
Cash Flow;
Globalization;
Problems and Challenges;
China
Comin, Diego A. "Business Cycles and the New Challenges of Globalization." Harvard Business School Module Note 711-064, February 2011.
- August 2009
- Case
Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era
By: David A. Thomas and Stephanie Creary
This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and...
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Keywords:
Diversity;
Leadership;
Growth and Development Strategy;
Organizational Culture;
Performance Effectiveness;
Business and Stakeholder Relations;
Food and Beverage Industry;
United States
Thomas, David A., and Stephanie Creary. "Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era." Harvard Business School Case 410-024, August 2009.
- February 2008 (Revised July 2008)
- Case
Banco Compartamos: Life after the IPO
By: Michael Chu and Regina Garcia Cuellar
After an international IPO yielding extraordinary returns to original investors, Banco Compartamos, Mexico's leading microfinance institution, contemplates its future strategic and competing priorities: maintaining growth, defending industry, leadership, preserving...
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Keywords:
Business Model;
Microfinance;
Initial Public Offering;
Non-Governmental Organizations;
Competition;
Value Creation;
Banking Industry;
Mexico
Chu, Michael, and Regina Garcia Cuellar. "Banco Compartamos: Life after the IPO." Harvard Business School Case 308-094, February 2008. (Revised July 2008.)
- October 2006 (Revised July 2007)
- Case
China Resources Corporation (A): 6S Management
By: Dennis Campbell and David Lane
In 2006, Jiang Wei, CFO of China Resources Corporation, was seeking to implement a variety of new management control systems in a complex diversified corporation during a period of rapid economic expansion in mainland China. Instilling efficiency, productivity,...
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Keywords:
Accounting;
Business Conglomerates;
Governance Controls;
Balanced Scorecard;
Management Systems;
Performance Improvement;
Business Strategy;
China
Campbell, Dennis, and David Lane. "China Resources Corporation (A): 6S Management." Harvard Business School Case 107-013, October 2006. (Revised July 2007.)
- September 2004 (Revised January 2006)
- Case
Catastrophe Bonds at Swiss Re
In 2002, Swiss Re, the world's second--largest insurance company, is considering securitizing parts of its risk portfolio in the capital markets. This would be a first for the company that, until then, had never transferred risk off its balance sheet. Peter Giessmann,...
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Keywords:
Risk Management;
Bonds;
Natural Disasters;
Insurance;
Capital Markets;
Banks and Banking;
Banking Industry;
Insurance Industry;
Switzerland
Chacko, George C., Peter A. Hecht, Vincent Dessain, and Anders Sjoman. "Catastrophe Bonds at Swiss Re." Harvard Business School Case 205-006, September 2004. (Revised January 2006.)
- June 2002 (Revised August 2002)
- Case
"One Country, Two Systems"? Italy and the Mezzogiorno (A)
By: Bruce R. Scott and Jamie Matthews
GDP per person in northern Italy caught up with average incomes in Britain, France, and Germany in the 1970s, but incomes in southern Italy (the Mezzogiorno) fell further behind. This was partly due to cultural and societal differences that dated to the Renaissance,...
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Keywords:
History;
Development Economics;
Crime and Corruption;
Social Issues;
Economy;
Government and Politics;
Macroeconomics;
Italy
Scott, Bruce R., and Jamie Matthews. "One Country, Two Systems"? Italy and the Mezzogiorno (A). Harvard Business School Case 702-096, June 2002. (Revised August 2002.)
- June 2002
- Case
Southwest Airlines in Baltimore
By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion...
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Keywords:
Strategy;
Growth Management;
Air Transportation;
Service Operations;
Air Transportation Industry;
Maryland
Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted...
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Keywords:
Growth and Development Strategy;
Price;
Risk and Uncertainty;
Problems and Challenges;
Network Effects;
Partners and Partnerships;
Information Technology;
Business Model;
Investment Return;
Auto Industry;
Media and Broadcasting Industry;
United States
Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
- December 2000 (Revised April 2006)
- Case
Promise (A): Building a Consumer Finance Company in Japan
Describes Promise, the third-largest consumer finance company in Japan. Promise was created in 1963 by an entrepreneur and has grown rapidly, especially in the 1990s when commercial banks struggled. Promise's core business consists of providing unsecured loans of up to...
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Keywords:
Capital Structure;
Entrepreneurship;
Financial Institutions;
Financial Services Industry;
Japan
Kuemmerle, Walter, and William J. Coughlin Jr. "Promise (A): Building a Consumer Finance Company in Japan." Harvard Business School Case 801-188, December 2000. (Revised April 2006.)
- 29 Oct 2014
- News
The Businessman Disrupting Organ Transplantation
- TeachingInterests
United States in the World 39 - History of American Democracy
By: David A. Moss
For Harvard College undergraduates and MBA students
Today we often hear that American democracy is broken - but what does a healthy democracy look like? How has American democratic governance functioned in the past, and how has it changed... View Details
Why Startups Fail
My book Why Startups Fail: A New Roadmap for Entrepreneurial Success is organized in three parts. Part I looks at three common failure patterns for early-stage...
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Strategy Execution Series
The 15-module Strategy Execution series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Module...
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Hard To Do, And Easy To Screw Up—A Primer On Hiring For Startups
One of the most popular conversations I have with entrepreneurs I work with is how to improve their recruiting and hiring strategy. I love when they dive into this topic early on because it’s one of the hardest parts of running any company, no matter how small or...
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- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
when you don’t. A Good Place to Start Terror at the TajUnder terrorist attack, employees of the Taj Mahal Palace and Tower bravely stayed at their posts to help guests. A multimedia case study looks at the hotel's customer-centered...
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