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All HBS Web
(116,124)
- Faculty Publications (37,344)
- January 2019 (Revised May 2019)
- Case
When Trolls Attack: Carbonite vs. Oasis Research
By: Lauren H. Cohen, Umit G. Gurun, Scott Duke Kominers and Sarah Mehta
This case, set in October 2017, follows Danielle Sheer, general counsel for Carbonite, as she defends the company against claims of patent infringement. It provides a broad overview of the U.S. patent system and explores the impact that non-practicing entities...
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Keywords:
Patent Infringement Litigation;
Non-practicing Entities;
Patent Trolls;
Innovation and Invention;
Intellectual Property;
Patents;
Laws and Statutes;
Lawsuits and Litigation;
Legal Liability;
Computer Industry;
Technology Industry;
Boston
Cohen, Lauren H., Umit G. Gurun, Scott Duke Kominers, and Sarah Mehta. "When Trolls Attack: Carbonite vs. Oasis Research." Harvard Business School Case 219-001, January 2019. (Revised May 2019.)
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- January 4, 2019
- Article
How Companies Can Balance Social Impact and Financial Goals
By: Marya L. Besharov, Wendy K. Smith and Michael Tushman
It’s notoriously difficult for a business to manage two separate-but-equal goals—making money and creating social value at the same time, for example, or managing an existing business at the same time that you invent a new one. Most attempts at managing these...
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Keywords:
Goals and Objectives;
Management;
Corporate Social Responsibility and Impact;
Profit;
Decision Making
Besharov, Marya L., Wendy K. Smith, and Michael Tushman. "How Companies Can Balance Social Impact and Financial Goals." Harvard Business Review (website) (January 4, 2019).
- January 2019 (Revised June 2020)
- Case
Market for Judgement: The Creative Destruction Lab
By: Karim R. Lakhani, Hong Luo and Laura Katsnelson
Lakhani, Karim R., Hong Luo, and Laura Katsnelson. "Market for Judgement: The Creative Destruction Lab." Harvard Business School Case 719-479, January 2019. (Revised June 2020.)
- January 2019 (Revised July 2019)
- Case
New Balance: Managing Orders and Working Conditions
By: Michael W. Toffel, Eileen McNeely and Matthew Preble
New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership...
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Keywords:
Footwear;
Athletic Footwear;
Manufacturing;
CSR;
Sustainability;
Quality Management;
Supply Chains;
Operations;
Management;
Production;
Working Conditions;
Corporate Social Responsibility and Impact;
Labor and Management Relations;
Supply Chain Management;
Supply Chain;
Order Taking and Fulfillment;
Apparel and Accessories Industry;
Consumer Products Industry
Toffel, Michael W., Eileen McNeely, and Matthew Preble. "New Balance: Managing Orders and Working Conditions." Harvard Business School Case 619-002, January 2019. (Revised July 2019.)
- January 2019
- Teaching Note
Accenture's Code of Business Ethics
By: Eugene Soltes
Teaching Note for HBS No. 119-049.
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- January 2019
- Case
Accenture's Code of Business Ethics
By: Eugene Soltes
Leaders of Accenture’s compliance and ethics program are seeking to design a new code of business ethics for its global workforce of over 400,000 employees. The case explores the decision-making process that went into the design process and ultimately how they created...
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Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Case 119-049, January 2019.
- January 2019
- Case
Capitalism, Entrepreneurship and Responsibility
By: Geoffrey Jones
This case contains excerpts from prominent business leaders and others expressing their views on the responsibilities, if any, of business leaders to other stakeholders in society. It begins with an excerpt from Andrew Carnegie, the nineteenth century steel magnate, in...
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Keywords:
Capitalism;
Entrepreneurship;
Corporate Social Responsibility and Impact;
Leadership;
Attitudes;
Perspective
Jones, Geoffrey. "Capitalism, Entrepreneurship and Responsibility." Harvard Business School Case 319-081, January 2019.
- January 2019 (Revised March 2019)
- Teaching Note
Fair Value Accounting at Berkshire Hathaway Inc. (A) and (B)
By: Jonas Heese, Suraj Srinivasan, Francois Brochet and Christine Johnson
Teaching Note for HBS No. 119-030 and HBS No. 119-090
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- January 2019 (Revised January 2021)
- Case
KITEA (A): Democratizing Furniture in Morocco
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed...
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Keywords:
Retail;
KITEA;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Strategic Planning;
Strategy;
Competitive Strategy;
Adaptation;
Corporate Strategy;
Competitive Advantage;
Retail Industry;
Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
- January 2019 (Revised October 2019)
- Case
Rural Taobao: Alibaba's Expansion into Rural E-Commerce
By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses...
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Keywords:
Strategy;
Business Growth;
Ecommerce;
Corporate Social Responsibility;
Business And Government;
Emerging Market;
Digital Platforms;
Internet and the Web;
Emerging Markets;
Rural Scope;
Growth and Development Strategy;
Competitive Strategy;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Decision Making;
E-commerce;
China
Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
- January 2019
- Technical Note
The Punishment of Business
By: Rafael Di Tella, Jose Liberti and James Weber
Di Tella, Rafael, Jose Liberti, and James Weber. "The Punishment of Business." Harvard Business School Technical Note 719-048, January 2019.
- 2019
- Conference Presentation
[Invited Presentation]
De Freitas, Julian. "[Invited Presentation]." Paper presented at the Moral Psychology Seminar by Liane Young, Boston University, 2019.
- 2019
- Talk
[Invited Presentation]
- 2019
- Talk
[Invited Presentation]
- 2019
- Talk
[Invited Presentation]
- 2019
- Talk
[Invited Presentation]
- 2019
- Talk
[Invited Presentation]
- 2019
- Talk
[Invited Presentation]
De Freitas, Julian. "[Invited Presentation]." Visual Attention Lab, Boston, MA, 2019. (Brigham and Women's Hospital.)
- 2019
- Talk