Publications
Publications
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- All HBS Web
(117,177)
- Faculty Publications (2,339)
- August 2017
- Article
Incentives versus Reciprocity: Insights from a Field Experiment
By: Doug J. Chung and Das Narayandas
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
- Article
Kill or Die: Moral Judgment Alters Linguistic Coding of Causality
By: Julian De Freitas, Peter DiScioli, Jason Nemirow, Maxim Massenkoff and Steven Pinker
What is the relationship between the language people use to describe an event and their moral judgments?
We test the hypothesis that moral judgment and causative verbs rely on the same underlying mental
model of people’s actions. Experiment 1a finds that participants... View Details
- July 2017
- Teaching Plan
Spectio: A Digital Lighting Company
By: Rajiv Lal and Sarah McAra
Teaching Plan for HBS Case No. 517-002. View Details
- July 2017 (Revised March 2018)
- Case
Magic Bus: From Childhood to Livelihood
By: V. Kasturi Rangan, Vikram Gandhi, Anjali Raina and Rachna Chawla
Founded in 1999 by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise engaged in sports for development, holistic childhood development, and livelihood training for youth between the ages of 6 to 18. By... View Details
- July 2017
- Teaching Note
JCPenney: Back in Business
By: Elie Ofek and Christine Snively
Teaching Note for HBS No. 517-037. View Details
- July 2017
- Background Note
An Overview of the NGO and Philanthropy Sectors in India
By: V. Kasturi Rangan and Shashank Shah
The note provides an overview of the size and structure of India’s philanthropic sector. It describes the evolution of the sector and its size in numbers and money. It also provides brief descriptions of selected NGOs/Nonprofits in India in different categories to give... View Details
- July 2017 (Revised September 2017)
- Case
Sampark Foundation: Transforming Primary Education in India
By: V. Kasturi Rangan and Shweta Bagai
Founders Vineet and Anupama Nayar had rapidly scaled their foundation to reach 3 million primary school children (grades 1 to 3) in two states with math and English programs. Their goal was to reach 10 million children by 2025 and completely spend down the $100 million... View Details
- June 2017 (Revised December 2017)
- Case
CJ E&M: KCON Goes Global
By: Elie Ofek and Michael Norris
In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
- 2017
- Chapter
Marketing Models for the Customer-Centric Firm
By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
- May 2017 (Revised November 2019)
- Case
The Dubai International Film Festival
By: Rohit Deshpandé and Alpana Thapar
This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details
Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
- May 2017
- Teaching Note
From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged)
By: Elie Ofek and Margot Eiran
Teaching Note for HBS Nos. 517-103 and 517-066. View Details
- May 2017 (Revised August 2021)
- Case
Mavi: Fashioning a Path to Brand Growth
By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
- May 2017 (Revised January 2019)
- Teaching Note
Angie's List: Ratings Pioneer Turns 20
By: Ayelet Israeli and Robert J. Dolan
Teaching Note for HBS No. 517-016. View Details
- Article
Normative Judgments and Individual Essence
By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe
A growing body of research has examined how people judge the persistence of identity over
time—that is, how they decide that a particular individual is the same entity from one time to the
next. While a great deal of progress has been made in understanding the types... View Details
Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception
- Article
Ownership Dilemmas: The Case of Finders Versus Landowners
By: Peter DiScioli, Rachel Karpoff and Julian De Freitas
People sometimes disagree about who owns which objects, and these ownership dilemmas can
lead to costly disputes. We investigate the cognitive mechanisms underlying people’s judgments
about finder versus landowner cases, in which a person finds an object on someone... View Details
Keywords: Ownership Dilemma; Finders; Psychology And Law; Ownership; Property; Law; Social Psychology
- March 2017
- Teaching Note
MRC's House of Cards
By: Anita Elberse
Teaching Note for HBS No. 515-003. View Details