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Show Results For
- All HBS Web
(1,427)
- News (368)
- Research (958)
- Events (4)
- Multimedia (1)
- Faculty Publications (343)
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (B)
A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)
- 01 Jun 2001
- News
Donella Rapier to Head External Relations
Donella Rapier (MBA ’92) has recently been appointed associate dean for External Relations at HBS, following the resignation of James C. Schroeder, who accepted a position as chief development officer at the Mayo Clinic in Rochester,... View Details
- September 2006 (Revised March 2007)
- Case
QuickBase
By: Clayton M. Christensen and Mark Szigety
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
- Portrait Project
Marlene Ngoyi
I once dreamt of becoming a film-maker. When asked why, I often justified my aspiration with elaborate arguments in order to convince the skeptics. In reality, I did not want to be a film-maker, I simply wanted to depict stories that would awake emotions, change... View Details
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
search, digital, print, radio, and television that I would have used for Guinness or Captain Morgan when I was at Diageo. The only real difference between the Postal Service and any of the other brands I’ve worked on is that we are guaranteed to get news coverage, both... View Details
Keywords: Julia Hanna
- 19 Nov 2021
- News
When Your Authority Fluctuates Throughout the Day
- 22 Feb 2022
- News
Q&A: The Post-Pandemic Path
associate dean for Faculty Development and Research and faculty director of the Behavioral Finance & Financial Stability Project. “The national unemployment rate early in the pandemic had jumped to over 13 percent; the standard prediction... View Details
Keywords: April White
- 06 Nov 2014
- News
Building a Startup Community Beyond Commencement
as big benefits. But even with the early positive response, Goldstein still sees this as “version 1.0” of the Launch Lab. “We need to better understand the behaviors and needs of the community,” she says.... View Details
- 01 Mar 2006
- News
Nelson Mandela’s Right-Hand Man
stated that investment is sorely needed to help reduce unemployment, one of South Africa’s most pressing problems. A positive sign, he said, is the increasing involvement of blacks in business. HBS professor Linda Hill, the event’s... View Details
- October 1998 (Revised November 1999)
- Case
Chantal Cookware Corp.
By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson
Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware.... View Details
Keywords: Consumer Behavior; Strategic Planning; Market Entry and Exit; Product Positioning; Trends; Manufacturing Industry
Bowen, H. Kent, Paul W. Marshall, and Stephanie Dodson. "Chantal Cookware Corp." Harvard Business School Case 699-023, October 1998. (Revised November 1999.)
- Web
Career Advancement | Research Associates
Career Advancement As a Research Associate, you’ll find yourself meeting people and exploring issues and topics that open up new worlds, both professionally and personally. Many Research Associate (RA) opportunities are ideal for pre-doctoral candidates as these View Details
- 01 Sep 2003
- News
Patrick Moreton
nascent industry became established so that Americans had an opportunity to use the spectrum and enjoy its benefits. When television came along, the largest radio networks were given a privileged opportunity to enter the fledgling industry because they were thought to... View Details
- 28 May 2019
- News
Case Study: Building the Base
help grow the brand. “The trade-off was that the investment resulted in their having a majority stake in the company and ultimately taking control of it,” Philp says. “For me it was a positive experience in the sense that we launched a... View Details
- 01 Dec 2017
- News
Turning Point: The Dark Season
member of my church, which led to a position at Jones Lang LaSalle. About a year later, the Chicago Bears were looking for a part-time team chaplain, and the head of player engagement called his pastor in Denver, who happened to be my... View Details
Keywords: Jonathan Wilkins (MBA 2007, MDiv 2009)
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Vecchione (MBA 1984) and Lance Stuart (MBA 1978). "A lot of younger alumni were there, which is good because we want to get them involved in the club." Working closely with McGuire, club leaders, and board members, Marcus says the committee put together "an... View Details
Keywords: Margie Kelley
- 01 Dec 2011
- News
At Your Service
behavior is discretionary. You have the moving parts of human beings delivering services interacting with human beings as customers. Culture is the guiding force; it’s the difference between the positive... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
participants were asked, "In general, is the government's effect on your life positive or negative?" 76 percent said "positive" after viewing the first case—but a full 91 percent gave that answer after viewing the... View Details
Keywords: by Michael Blanding
- 01 Sep 2004
- News
Salter New Head of External Relations
J. Hill Professor of Business Administration. Salter (MBA ’64, DBA ’68), who assumed his new position July 1, joined the faculty in 1967 and has taught and helped develop a wide variety of courses in the areas of corporate strategy,... View Details
- Article
Earnings and Ratings at Google Answers
By: Benjamin Edelman
I analyze all questions and answers from the inception of the Google Answers service through November 2003, and I find notable trends in answerer behavior: more experienced answerers provide answers with the characteristics askers most value, receiving higher ratings... View Details
Keywords: Service Delivery; Opportunities; Behavior; Value; Jobs and Positions; Wages; Business Earnings
Edelman, Benjamin. "Earnings and Ratings at Google Answers." Economic Inquiry 50, no. 2 (April 2012): 309–320. (draft as first circulated in 2004.)
- November 2005 (Revised September 2007)
- Case
Beijing Hualian
By: David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)