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All HBS Web
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- People (4)
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Show Results For
-
All HBS Web
(797)
- People (4)
- News (208)
- Research (477)
- Multimedia (14)
- Faculty Publications (285)
- 10 Oct 2005
- Research & Ideas
Homers: Secrets on the Factory Floor
A factory worker uses company time and materials to fashion a lamp he will take home for personal use—an artifact called a "homer." The practice is probably illegal and clearly against written company policy. If discovered, the...
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- 01 Dec 2004
- News
The Future of Stem Cells
medical advances. The effect of the ban, experts say, has been to slow research and drive it into areas where it is supported in patchwork fashion by academic institutions, individual states, private firms, and foundations. Stem cells...
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Keywords:
Garry Emmons
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
of very high highs, and very low lows. And my experience is really trying to balance both sides, and always constantly remember why I'm there. In terms of the highs the food is amazing, the culture is very vibrant. Lagos is probably the View Details
- 01 Mar 2013
- News
Opening the Door
male counterparts were well-intentioned but unfamiliar with women as colleagues. In those early days, they were comfortable commenting on my hairstyle—some of them actually gave me fashion advice!—but few of them knew how to interact with...
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- 08 Jul 2014
- First Look
First Look: July 8
moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core clientele. Examples are cited for...
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Keywords:
Carmen Nobel
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
investments in tech companies to help extend their runway and put them on a path to scale when the downturn subsides,” says Dober. Kikka Hanazawa (MBA 2002), founder of the nonprofit Fashion Girls for Humanity, is mobilizing View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
through a new survey instrument that allows us to codify CEOs’ diaries in a detailed and comparable fashion and to build a bottom-up measure of CEO labor supply. The comparison of 1,114 family and professional CEOs reveals that family...
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Keywords:
Sean Silverthorne
- 19 Mar 2015
- News
Walter Salmon Remembered
None of us knew anything about retailing or luxury brands. Walt guided us with a blend of wisdom and humor, like an academic Woody Allen. And he loved to write in a hammer-like fashion on that blackboard. Might be the most fun we had of...
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- 19 Apr 2011
- First Look
First Look: April 19
shares. Officers of the company are considering how to fashion a transaction that will end the family's control and win the approval of both classes of shareholders. The Magna (A) case asks the students to weigh the costs and benefits of...
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Keywords:
Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem...
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Keywords:
Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
Harvard Business School Case 713-510 Benetton Group S.p.A., 2000 In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the...
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Keywords:
Sean Silverthorne
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
fashion and execute against a higher-ambition agenda. Q: Many companies in your book have a global reach. At the same time, however, they are often connected to a local identity or home base. How do higher-ambition leaders view culture?...
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Keywords:
by Martha Lagace
- 01 Dec 2012
- News
From Where We Stand
what would make people join our clubs and buy our products. Plus, it became fashionable to promote women, and there I was with my HBS MBA. Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City,...
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- 08 Jul 2008
- First Look
First Look: July 8, 2008
unprecedented expansion of higher education and, in the most recent time, efforts at reform and restructuring. Harvard has overhauled its undergraduate curriculum in a comprehensive fashion for the first time in 30 years. European...
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Keywords:
Martha Lagace
- 10 Dec 2014
- News
Front-Row Seat
where new ideas and unexpected strategies are the secret weapons that can lift one company over another. “Digital media is entirely about talented and creative people working in a hyper-col-laborative fashion to produce compelling...
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- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
Despite all this, the online draft will certainly not be the same. Apart from the lost entertainment value—NFL draft fashion has become a much-watched spectacle in recent years—there are concerns about potential technical challenges. The...
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- 01 Jun 1996
- News
Keepers of the Flame
wanted to work with," says Wallace, who combines a winning personality with a team-spirit approach to the ACOG mission. "I try to support him in any fashion that will allow him to make the best use of his time. When I get involved with...
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Keywords:
Garry Emmons
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive vice president for View Details
Keywords:
Carmen Nobel