customer engagement - Publications - Faculty & Research

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer... View Details

Keywords: by Dina Gerdeman

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

ensemble for, give or take, close to 40 years, but this past summer was their final concert tour as a group. "The Medici String Quartet is one of the very best such ensembles, probably one of the very best ever. One of my favorite research strategies is to find... View Details

Keywords: by Martha Lagace; Music

Web

Annual Report 2017 - Annual Report 2017

The Year in Review The Year in Review Enhancing the innovation ecosystem. Extending the impact and reach of the School through a powerful digital learning platform. Training future leaders of technology ventures. Engaging alumni around... View Details

28 Aug 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Investment Banking

the presentation includes engaging speakers and rich content that can’t be found on the company website, presentations can still be a great way to connect with students. If you would like to hold a presentation, Renee encourages banks to... View Details

15 Jan 2020
News

The Business of Access

help,” she says. A success to be sure, but the nonprofit world, Lisle quickly learned, was more complicated than the business world: “In the private sector, a customer pays and receives something, whether it be a product or a service. In... View Details

Keywords: Maureen Harmon

23 Jan 2008
First Look

First Look: January 23, 2008

ones; and they need to make it safe and sufficiently simple to participate in the market, as opposed to transacting outside of the market, or having to engage in costly and risky strategic behavior. I'll draw on recent examples of market... View Details

Keywords: Martha Lagace

01 Mar 2011
News

James McNerney Jr.

systems. What does it mean to be globally competitive in today’s economy? From a business fundamentals perspective, you win through innovation, low cost, or better customer service; in my opinion, innovation is the most sustainable... View Details

Keywords: Julia Hanna; interview; Transportation Equipment Manufacturing; Manufacturing; Air Transportation; Transportation

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

employees tended to be most engaged by regular, incremental progress toward the accomplishment of a meaningful goal—a phenomenon Amabile calls The Progress Principle, which is also the title of her new book. Analyzing some 12,000 journal... View Details

Keywords: by Michael Blanding

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

tightly coupled relationships with customers to engage in trials of different product concepts, producers and users can jointly learn about and make sense of the new technology. For instance, Surface Logix,... View Details

Keywords: by Michael J. Roberts; Technology

21 Oct 2024
Research & Ideas

What Happens in Vegas Could Shape the Metaverse

company’s investment in the online social entertainment world. The researchers started playing Fortnite during the pandemic “to break the monotony of constant Zoom meetings,” Wu says. But soon, they found themselves spending real money on virtual clothes, called... View Details

Keywords: by Scott Nover; Computer; Information Technology

Web

Latin America - Global Activities 2020

“action research,” through which faculty members deeply engage with organizations and their leaders over an extended period of time to test and implement new ideas and approaches to problem solving. What types of projects have you worked... View Details

Web

Winners & Success Stories | New Venture Competition

Aubry, MBA 2001 Kimberly Lei, MBA 2001 Bluesolid (now Appear Networks) has created a software company focusing on WLAN and Bluetooth networks (the so-called WLAN hotspots). The company has gained 15 large corporate customers during its... View Details

01 Jun 2014
News

Alumni and Faculty Books for June 2014

care industry to give customers more choices, freedom, power, and information, and at far lower prices. He recommends disruption of the status quo through new business models, new payment models, and new technologies that give patients... View Details

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

gamification techniques to engage and motivate employees to learn. This study empirically examines the performance consequences of gamified training by conducting a field experiment in a professional services firm. We find that the main... View Details

Keywords: Dina Gerdeman

02 Sep 2014
First Look

First Look: September 2

to engage in deception. Drawing on literatures in social psychology and workplace self-esteem, we theorize that negative comparisons with peers could cause either junior or senior employees to seek to improve reported relative performance... View Details

Keywords: Sean Silverthorne

08 Jun 2023
News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

firm's mission is to empower under-resourced small business owners and accelerate their success by providing high-impact and customized strategic, financial, operational, and marketing support. "The Acceleration Project caters to people... View Details

Keywords: Margie Kelley

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

knowledge of how to get the product out there. Distributing refrigerated products is not an easy business. People could probably come pretty close to copying our re-cipes, but to actually do the marketing and distribution, manage shelf lives, get View Details

Keywords: Deborah Blagg

08 Jul 2008
First Look

First Look: July 8, 2008

in two major product lines for a large enterprise software vendor to examine the use and success of pricing and product strategies. Regarding pricing, the paper demonstrates that the vendor engages in significant... View Details