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Show Results For
- All HBS Web
(3,756)
- People (15)
- News (856)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,468)
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- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 01 Feb 2001
- News
A Miller's Tale
The oldest flour company in the United States — and perhaps the only one whose sales are rising amid a decline in home baking — is King Arthur Flour, a firm that's been in operation since George Washington was President, as Smithsonian magazine reported in its November... View Details
- 15 Mar 2010
- News
A Business Ripe for Picking?
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
determine if the brand involved had been destroyed in the eyes of consumers. If not, there was a good chance of recovery. In consumer products, you usually aren’t threatened by some radical new technology from a competitor. Rather, it’s... View Details
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both beverages. Both View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
Keywords: Garry Emmons
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details
Keywords: Edmund A. Hajim (MBA 1964)
- 01 Jun 2015
- News
The Military and the MBA: Lance Batchelor (MBA 1993)
decisions. The Navy showed me the importance of that. And I have tried to do that in my civilian roles ever since, whether it was as a brand manager of Oil of Olay or the CEO of a multibillion-dollar business. Next: Richard Kondo (MBA... View Details
- 01 Oct 2002
- News
Andrew H. Tisch
after he graduated from HBS, when Loews bought Bulova in 1979. “Although Bulova had a strong brand name,” he explains, “we soon realized it was losing out to its Japanese competitors in technology, styling, quality, marketing, and... View Details
- 01 Sep 2007
- News
Riding It Out
chaos, damage to customer relations, and harm to the brand that swirl around any product recall. Nope. By five o’clock that afternoon, the SmartPak customers who had purchased the batch of the product in question had received either a... View Details
- 01 Jun 2012
- News
Noted & Quoted
“J.C. Penney is in a very tough spot. If you ask people today what it stands for, you don’t get a particularly compelling answer.” —HBS professor Rajiv Lal, commenting on the challenge facing retailing guru Ron Johnson (MBA 1984) as the company’s new CEO. (HBS Working... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
Morgan: Sees great potential in the nation’s diehard conservative audience. Betsy Morgan (MBA ’95) set media-world tongues wagging when talk-show host Glenn Beck announced in early January that he had hired the former Huffington Post CEO to head his new Web site, The... View Details
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
groups. It's really powerful. We have artists in 11 cities and more than 1,000 unique pieces on our site now. We've come a long way. "From a branding perspective, a lot of companies are aligning themselves with social causes to appeal to... View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
Clubs News Clubs News In a first-ever result, all of the winners in the 2023 Alumni New Venture Competition (ANVC) hail from the same HBS class: the MBA Class of 2022. The ANVC finale, held virtually on March 22 and 23, brought eight global regional winners together... View Details
Keywords: Margie Kelley
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other... View Details
- 01 Dec 2008
- News
Alumni Books
support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s fastest-growing economy. Megacommunities:... View Details
- 01 Feb 1999
- News
New Releases
companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details
Keywords: Nancy O. Perry
- 01 Sep 2010
- News
You’ve Been YouTubed
of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details
- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details