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Show Results For
-
All HBS Web
(9,841)
- People (50)
- News (3,205)
- Research (4,317)
- Events (35)
- Multimedia (61)
- Faculty Publications (1,702)
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers...
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Keywords:
Cause-related Marketing;
Charitable Donations;
Generosity;
Altruism;
Philanthropy and Charitable Giving;
Brands and Branding;
Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- December 2011
- Article
Economics Education and Greed
By: Long Wang, Deepak Malhotra and J. Keith Murnighan
The recent financial crisis, and repeated corporate scandals, raise serious questions about whether a business school education contributes to what some have described as a culture of greed. The dominance of economic-related courses in MBA curricula led us to assess...
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Wang, Long, Deepak Malhotra, and J. Keith Murnighan. "Economics Education and Greed." Academy of Management Learning & Education 10, no. 4 (December 2011): 643–660.
- 07 May 2013
- First Look
First Look: May 7
and the concentration of the certification industry. We also analyze the possibility that certifiers opt for a quick turnaround time at the expense of a lower accuracy. Finally, we investigate the opportunity of regulating transparency. ...
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Keywords:
Carmen Nobel
- June 2021 (Revised November 2021)
- Case
Equity Bank: Charting the Future
By: Lauren Cohen, Michael Chitavi and Spencer C. N. Hagist
After climbing the ranks among Kenya's financial institutions from 66th to 1st, and toppling a quarter of the market share held by mobile money giant Safaricom, CEO James Mwangi must now guide Equity Bank into its next stage of development beyond "Equity 3.0." Should...
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Keywords:
Growth and Development Strategy;
Leadership;
Decision Making;
Market Entry and Exit;
Developing Countries and Economies;
Financial Institutions;
Economics;
Kenya
Cohen, Lauren, Michael Chitavi, and Spencer C. N. Hagist. "Equity Bank: Charting the Future." Harvard Business School Case 221-105, June 2021. (Revised November 2021.)
- October 2019 (Revised December 2019)
- Case
La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand
By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the...
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Keywords:
Branding;
Brand Management;
Consumer Products;
Brand Positioning;
Target Market;
Global Brands;
Global Marketing;
Marketing;
Marketing Strategy;
Brands and Branding;
Globalized Firms and Management;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Health Industry;
France;
Europe;
Brazil;
China;
Asia;
South America;
United States;
North America
Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)
- Research Summary
Investment Decisions and Decision Problems in Professional Investment Management
Jay O. Light is evaluating strategic business decisions in the money management industry as well as problems that arise in the management of very large pools of tax exempt money, particularly pension funds and endowments. From this research he is developing teaching...
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- November 2003 (Revised February 2011)
- Case
Sanford C. Bernstein: The Fork in the Road (A)
By: Boris Groysberg and Anahita Hashemi
Soon after the death of the firm's legendary founder, the individuals then serving as chairman and as president--Lewis A. Sanders and Roger Hertog, respectively--talked about the future of their firm. Sanford C. Bernstein & Co., a private investment firm, had grown...
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Keywords:
Mergers and Acquisitions;
Organizational Change and Adaptation;
Organizational Culture;
Performance Expectations;
Competitive Advantage;
Valuation
Groysberg, Boris, and Anahita Hashemi. "Sanford C. Bernstein: The Fork in the Road (A)." Harvard Business School Case 404-001, November 2003. (Revised February 2011.)
- 20 Aug 2021
- Blog Post
Is the MBA Worth It? Hear What Recent HBS Grads Have to Say
How do you know if an MBA is worth it? We asked recent HBS alumni to reflect on their time at—and after—HBS. Here are their thoughts on the business school experience, the value of an MBA degree, and how to best prepare for HBS. Lindsay...
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Jeffrey J. Bussgang
General Partner, Flybridge Capital Partners
Former entrepreneur turned VC, HBS Senior Lecturer, author, dad of three, husband of one, civic leader, Cross Fitter and fan of all Boston sports.
Jeffrey J. Bussgang is a Senior... View Details
- December 2021 (Revised January 2023)
- Case
Katerra (A)
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate...
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Keywords:
Business Startups;
Insolvency and Bankruptcy;
Entrepreneurship;
Failure;
Construction;
Real Estate Industry;
Technology Industry;
United States
Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (A)." Harvard Business School Case 822-021, December 2021. (Revised January 2023.)
- June 2010 (Revised June 2010)
- Case
Virginia Mason Medical Center (Abridged)
By: Richard M.J. Bohmer
In 2000, Dr. Gary Kaplan became CEO of the Virginia Mason Medical Center in Seattle, Washington. The hospital was facing significant challenges: it was losing money for the first time in its history, staff morale had plummeted, and area hospitals presented ardent...
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Keywords:
History;
Competition;
Operations;
Leadership Style;
Problems and Challenges;
Change Management;
Health Care and Treatment;
Business Strategy;
Growth and Development Strategy;
Health Industry;
Seattle
Bohmer, Richard M.J. "Virginia Mason Medical Center (Abridged)." Harvard Business School Case 610-055, June 2010. (Revised June 2010.)
- 13 Dec 2023
- News
Summit Unites HBS Global Initiative Staff
- 16 Jul 2012
- Research & Ideas
Book Excerpt: ‘The Strategist’
process, who must stand watch, identify and weigh, decide and move, time and time again. The strategist is the one who must decline certain opportunities and pursue others. Consultants' expertise and...
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Keywords:
by Cynthia A. Montgomery
- September 2024
- Supplement
National Public Broadcasting (A)
By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
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Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (A)." Harvard Business School Multimedia/Video Supplement 225-705, September 2024.
- 16 Aug 2013
- News
Happy Money: The Science of Smarter Spending - Investing in Others
- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a...
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Keywords:
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Information Technology;
Mobile and Wireless Technology;
Applications and Software;
Digital Platforms;
Decision Making;
Technology Industry;
California;
San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
- 20 Sep 2010
- Research & Ideas
Power Posing: Fake It Until You Make It
shows that simply holding one's body in expansive, "high-power" poses for as little as two minutes stimulates higher levels of testosterone (the hormone linked to power and dominance in the animal...
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Keywords:
by Julia Hanna
- February 2024
- Teaching Note
TimeCredit
By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein
Teaching Note for HBS Case No. 824-139. TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting...
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- October 2007 (Revised March 2009)
- Case
Advanced Energy: Programs for Energy Conservation
By: V. Kasturi Rangan and Brooke Barton
Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in...
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Keywords:
Energy Conservation;
Public Equity;
Performance Efficiency;
Nonprofit Organizations;
Conflict and Resolution;
Energy Industry;
Utilities Industry
Rangan, V. Kasturi, and Brooke Barton. "Advanced Energy: Programs for Energy Conservation." Harvard Business School Case 508-003, October 2007. (Revised March 2009.)