Filter Results:
(1,276)
Show Results For
- All HBS Web
(1,276)
- People (2)
- News (220)
- Research (979)
- Events (2)
- Multimedia (2)
- Faculty Publications (625)
Show Results For
- All HBS Web
(1,276)
- People (2)
- News (220)
- Research (979)
- Events (2)
- Multimedia (2)
- Faculty Publications (625)
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy recall.Mattel has been criticized heavily... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
communication has been elusive. That's too bad, because people have been anticipating profound effects from the ability to collaborate in real time at a distance for a long time. One of our favorite examples of this is described in a paper written in 1968 by View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
how consumers, and companies, viewed the power of social media. HBS professor emeritus John Deighton and Leora Kornfeld published a case, “United Breaks Guitars”, to delve into the incident’s takeaways for future business leaders. “Until that point, user-generated... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details
Keywords: by Youngme Moon
- 01 Apr 2002
- News
Dot Vertigo
In Dot Vertigo: Doing Business in a Permeable World, HBS professor Richard Nolan shows how the next shift in Internet technology - the I-Net - is helping both bricks-and-mortar and first-generation Web companies stave off the competition... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media. Drawing from years of research dating back to before Facebook, the book offers an... View Details
Keywords: by Carmen Nobel
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that online shoppers use View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 2001
- Article
Online-Marketing-Controlling
By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard Business School View Details
Benjamin Ha
Ben currently is the managing partner of Photon Venture Partners, an early-stage investor in interactive entertainment, consumer database marketing technology and artificial intelligence software and hardware. Prior to founding Photon... View Details
- 01 Feb 2001
- News
Classic Lines
attracting some fifteen million viewers weekly. Enter Dekkers Davidson (MBA '82), CEO of Antiques America, an online company (antiquesamerica.com) that brings together buyers and sellers in this $25 billion market and wants to be the... View Details
- 01 Apr 2000
- News
Getting the Message
up a whole new world for marketers. In 1997, the first year that marketers began to think of the Web as an advertising medium, U.S. Internet advertisers spent $940 million; a year later, that number had... View Details
Keywords: Susan Young
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
Warnock, cofounder, chairman, and CEO of Adobe Systems, and Alan Taffel, vice president for marketing and sales at UUNET Technologies, discussed some of the most sweeping implications of today's information technology at a plenary session... View Details
Keywords: Daniel Penrice
- Article
Can Anything Derail Google's Growth Engine?
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "Can Anything Derail Google's Growth Engine?" Bloomberg Businessweek Online (October 27, 2008).
- Article
What is Facebook, Really?
Rayport, Jeffrey F. "What is Facebook, Really?" HBR Blog Network (February 2, 2011).
- February 2006 (Revised January 2007)
- Case
MercadoLibre.com
By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon
MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details
Martinez-Jerez, Francisco de Asis, Joshua Bellin, and James Robert Dillon. "MercadoLibre.com." Harvard Business School Case 106-057, February 2006. (Revised January 2007.)
- 01 Sep 2024
- News
The Exchange: Lessons from the Edge
record and can be used by anybody with internet access. These interviews are intended to resonate outside the US, but are there lessons that run in the reverse direction? What can we learn from emerging markets? Jones: I would say that... View Details