Interests Of Consumers - Publications - Faculty & Research

May 2018
Article

The Changing Craft of Selling

This article draws on two surveys: one with more than 3,100 sales professionals about trends affecting the role(s) of sales in their companies, and the other with over 7,000 consumer and business buyers about their expectations when dealing with sales people. The... View Details

Keywords: Sales; Change; Trends; Performance Effectiveness

Citation

Causal inference is the study of how actions, interventions, or treatments affect outcomes of interest. The methods that have received the lion’s share of attention in the data science literature for establishing causation are variations of randomized... View Details

Research Summary

The Ownership of Deep Metaphors

By: Gerald Zaltman

Deep metaphors are basic orienting structures of human thought. They guide in subtle and overt ways how customers and managers process information about any product, service, or activity and event. It is essential for a firm to understand deep metaphors as they are... View Details

July 2012 (Revised July 2014)
Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa

In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details

Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States

Citation

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This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details

January 2015
Article

Are Incentives Without Expertise Sufficient? Evidence from Fortune 500 Firms

By: Emilie R. Feldman and Cynthia A. Montgomery

Agency theory predicts that incentives will align agents' interests with those of principals. However, the resource-based view suggests that to be effective, the incentive to deliver must be paired with the ability to deliver. Using Fortune 500 boards as an... View Details

Keywords: Board Of Directors; Corporate Governance; Incentives; Expertise; Motivation and Incentives; Governing and Advisory Boards; Experience and Expertise; Agency Theory

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2010
Working Paper

Beyond Agency Theory: The Hidden and Heretofore Inaccessible Power of Integrity (PDF file of Keynote Slides)

By: Michael C. Jensen and Werner Erhard

There is far too much concern today about the conflicts of interest between people; for example, conflicts of interest between agents and owners—historically a favorite topic of Jensen—and not enough attention paid to the damage caused by an individual's conflict of... View Details

Keywords: Moral Sensibility; Lawfulness; Production; Organizations; Performance Improvement; Agency Theory; Conflict of Interests; Trust; Competitive Advantage; Value Creation

Citation

29 Aug 2013
Video

Get to Know the Class of 2015

Research Summary

Consumerism and the Distributed Delivery of Health Care

By: Robert S. Huckman

This stream of Professor Huckman's work examines the growing tendency for health care to be delivered in a more distributed manner. Examples of this phenomenon include health IT, teleradiology, medical travel, remote monitoring of chronic medical conditions, and retail... View Details

February 2023 (Revised October 2023)
Case

Amazon and the Future of Organized Labor

By: Reshmaan Hussam, Trevor Fetter and Grace Liu

From their peak in the 1950s, private-sector labor unions in the United States declined rapidly in membership and influence, decade after decade. But growing inequality—especially visible during the COVID-19 pandemic—sparked new interest in labor and organizing.... View Details

Keywords: Working Conditions; Labor Unions

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11 Oct 2015
News

Students favour menu of food industry courses

14 May 2019
HBS Seminar

Patti Williams, Wharton, University of Pennsylvania

June 2023
Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti

Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details

Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy

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21 Nov 2014
Working Paper Summaries

The Decoupling Effect of Digital Disruptors

Keywords: by Thales S. Teixeira & Peter Jamieson

17 Feb 2016
Blog Post

Through The Eyes of The Patient: A Recap of The 13th Annual Health Care Conference

from both for-profit and non-profit companies, from investors to startups to Fortune 50 companies, as well as members of the media, academics, public policy advocates, and research organizations, under the unifying theme “Through the Eyes... View Details

Keywords: Health Care

2016
Report

How Do People Pay Rent?

By: David Hao Zhang

Households still pay rent primarily with paper methods, even though electronic methods are featured more prominently among high-income, high-education, and high-rent households. These patterns may be explained either by the lack of landlord acceptance of electronic... View Details

Keywords: Consumer Payments; Rent Payments; Money Order; Credit Card; Checks; Credit Cards; Online Technology; Consumer Behavior; Cash; Leasing

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September 2019
Case

Shell: A Company of Opportunity?

By: Joseph B. Fuller and Emer Moloney

The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details