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Show Results For
-
All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- November 2007 (Revised April 2008)
- Case
Russian Standard
By: Rohit Deshpande and Seth Schulman
In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Positioning;
Food and Beverage Industry;
Russia;
United States
Deshpande, Rohit, and Seth Schulman. "Russian Standard." Harvard Business School Case 508-053, November 2007. (Revised April 2008.)
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995.
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Keywords:
Product Positioning;
Marketing Strategy;
Advertising Campaigns;
Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- 13 Nov 2020
- News
Expanding Summer Fellowships to Support Students
part of the HBS's Arthur Rock Center Accelerator program last year. ShelfLife is a B2B marketplace that enables small businesses to take advantage of economies of scale in the food and beverage packaging supply chain. “Specialty View Details
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important?
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Distribution;
Product Positioning;
Going Public;
Expansion;
Change;
Food and Beverage Industry
Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
- September 1990 (Revised November 1990)
- Case
DNAP: Looking to the Nineties
By: Ray A. Goldberg
Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)
- Profile
Michelle Lee
differentiate learning for their students, showed Michelle "how a company builds from the ground up. I learned what I really love is the early stages of a company where you're figuring out the unknown, testing out different strategies, and creatively scaling View Details
- January 2018
- Supplement
OldTown Berhad
By: Benjamin C. Esty and Greg Saldutte
In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares and...
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Keywords:
Mergers & Acquisitions;
Discounted Cash Flow (DCF);
Malaysia;
Coffee;
Consumer Packaged Goods (CPG);
Free Cash Flow (FCF);
Multiples;
Bidding Premia;
Netherlands;
Tender Offer;
Mergers and Acquisitions;
Valuation;
Value Creation;
Food;
Investment Return;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Malaysia;
Netherlands;
Singapore;
Asia
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
"We have turned eating into an experience that supersedes eating," he has said. "If the product is merely food, Adrià should move the restaurant to Barcelona or Madrid," says Norton, who has written a case on elBulli...
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- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
packages, and distributes branded food products sourced from subsistence farmers. “Our vision is to be the preferred provider of food to West Africans,” they said. In 2010, the...
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- 01 Dec 2016
- News
Vive la Madeleine!
he made in the food industry were equally discouraging. “They told me I was crazy, that Jeannette was dead, that near the end they had been producing the worst madeleines in France. To restart production and...
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- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
Sofia Baqueiro (MBA 2022, Section J), Summer Internship: MBA Intern at Whole Foods Market, e-Commerce Digital and Product Management Team The e-Commerce Digital and Product...
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- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
for end users, and can generate an infinite number of ideas quickly, Lane says. But are the ideas any good? To find out, Lane and her fellow researchers asked people to come up with business ideas for the sustainable circular economy, in which View Details
- 05 Dec 2022
- Blog Post
2022 Climate Symposium: Tackling Climate Together
food production is incredibly resource intensive and that even a small shift in consumption and production can have a massive impact on greenhouse gas emissions. From there,...
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- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
Relief Turkish Philanthropy Funds Red Crescent (Turkey) (Syria) HBS COMMUNITY NEWS MARCH 29 Hakan Polatoğlu (AMP 178, 2010), board member at the Eskisehir-based food producer Eti, notes that his company has been producing a special...
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- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
operations? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/517108-PDF-ENG Harvard Business School Case 905-409 The Electronic Product Code: Future Impact on the Global Food System The Electronic...
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Keywords:
Sean Silverthorne
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
problem the product or service should be designed to solve. For example, when Walt Disney was plotting out Disneyland in the late 1940s, he didn't concern himself at first with typical amusement park issues like how many rides to build,...
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- September 1994 (Revised October 1994)
- Case
Guinness PLC
By: Ray A. Goldberg and Grant Kelley
Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities.
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Keywords:
Transformation;
Demographics;
Product Positioning;
Competitive Strategy;
Food and Beverage Industry
Goldberg, Ray A., and Grant Kelley. "Guinness PLC." Harvard Business School Case 595-021, September 1994. (Revised October 1994.)
- 02 Nov 2020
- News
The First Five Years: Julianne White (MBA 2017)
means my team is involved in a wide variety of tasks, ranging from purchasing, engaging with food donors, delivery scheduling, product inspection, and assortment optimization.” How do you use what you...
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- Web
Business of Animal Protection Club - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024...
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