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  • Web

The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade

issued by the Chinese government, the hong merchants enjoyed considerable power. All foreign trade was required to be channeled through them. They purchased most of the imports, arranged for exports back to America, and made sure... View Details
  • 24 Oct 2024
  • Blog Post

Trailblazing Success with Global Reach and Impact: Scott Wallinger

field clothes and boots, spent time in rural areas, and enjoyed hunting and fishing. In contrast, the chemical division employees wore coats and... View Details
  • Web

Hispanic and Latinx Heritage Month | Baker Library

aim to support the research and curriculum of the Harvard Business School today and into the future. Collection activities focus on the career View Details
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

included virtual onboarding, sales-pipeline restructuring, performance management, M&A acquisition, managing layoffs and furloughs, rethinking the customer experience, and... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

characteristics for investors that could act as stewards of the commons. Social pressure fueled by small socially responsible investment funds and nonprofit organizations and View Details
Keywords: Sean Silverthorne
  • 24 May 2017
  • News

J.Crew Boss Mickey Drexler Confesses: I Didn’t Get the Web

  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

Because of the different competencies and business models required for the traditional pharmaceutical business vs. pharmaceutical compounding, Imprimis did not have the resources to pursue both of these options at once. Instead, Baum had... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • What Do You Think?

How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?

sustainable without a framework of cultural values and rules." Drew Williamson pictured the relationship as "a virtuous circle that can break at any of the three points. It starts with a happy,... View Details
Keywords: by Jim Heskett
  • 2004
  • Chapter

Measuring the Value of Political Connections After Liberalization: Some Thoughts on Theoretical Constructs and Improved Research Design

By: Jordan I. Siegel
Scholars have recently begun to focus heightened attention on how firms in emerging economies react and even thrive during deep liberalization. Yet one fundamental question remains less than satisfactorily answered. How much in terms of scarce resources should firms in... View Details
Keywords: Liberalization; Emerging Economies; Political Connections; Business and Government Relations; Emerging Markets; Strategy
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  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

strategic questions, financial analytics, customer strategy, and operations,” she recalled. “I also found that I loved the retail space and consumer psychology.” Reformulating... View Details
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

and where the financial markets are nonetheless looking to large-scale securitization. "I put considerable focus on negotiation and the decision-making process," explains... View Details
  • November 2000 (Revised April 2001)
  • Case

CMR Enterprises

By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details
Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry
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  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships By: Consiglio, I., D. Kupor, F. Gino, and M.I. Norton Abstract—We document the existence View Details
Keywords: Sean Silverthorne
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

to look at products as customers do: a way to get a job done. Creating a Positive Professional Image (19,535) In today’s diverse workplace, your actions and motives are constantly under scrutiny. Time to... View Details
  • 2013
  • Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
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  • January 2002
  • Case

Relational Data Models in Enterprise-Level Information Systems

Provides an overview of some important aspects of the relational data models that underlie today's enterprise-level information technologies, such as enterprise resource planning and customer relationship management. Key concepts covered include relational data and... View Details
Keywords: Information Technology
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  • April 2021 (Revised May 2021)
  • Case

Kitopi: The Brave New World of Cloud Kitchens

By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in... View Details
Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa
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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key omnichannel tactic;... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2017
  • First Look

First Look at New Research and Ideas, August 29

beliefs about their place in these distributions. We focus on potential causes that lead to these misperceptions and discuss the implications that misperceived inequality—but not actual inequality—have for... View Details
Keywords: Sean Silverthorne