Customer Centric Initiative - Publications - Faculty & Research

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

uncovered significant differences in performance associated with their respective strategies for competing in that industry.10 This format of combining industry notes with company cases, which had been initiated at Harvard Business School... View Details

Keywords: by Pankaj Ghemawat

08 Oct 2013
First Look

First Look: October 8

returns. During their first three years as public companies, firms backed by corporate venture funds show better stock price performance, on average, than companies backed by traditional VCs. Managing corporate venture funds is not easy. Some companies have seen their... View Details

Keywords: Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

customer value, and the transformation of the stores of offline-first retailers from fulfillment-dominant centers into experience-dominant centers, which simultaneously reduce store size and inventory while improving the View Details

Keywords: Sean Silverthorne

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

to technological race Sometimes content is unreliable (spoof files) Decentralized—makes it hard No anonymity Itunes Strengths Weaknesses Legal Customers must pay for content (relatively expensive at $0.99) Easy to use Restrictions on... View Details

Keywords: by Sean Silverthorne; Music

13 Sep 2004
Research & Ideas

Cash and the Woman-Owned Business

business start-up. Furthermore, most women have learned that they need help to create and build their businesses. They are assembling multi-talented entrepreneurial teams that bring a broad base of resources—including initial financial... View Details

Keywords: by Candida Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene & Myra M. Hart

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of View Details

Keywords: Sean Silverthorne

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Module I: Defining and Developing the Business Model The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including View Details

Keywords: Sean Silverthorne

28 May 2008
First Look

First Look: May 28, 2008

Case 508-074 The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing... View Details

Keywords: Martha Lagace

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

what we are doing and why. Six years ago we launched an initiative at the Harvard Business School on leadership and values. It grew out of a conviction that we needed to make our commitments and our values much more explicit and visible... View Details

Keywords: by Kim B. Clark

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

retail investors much more as being like customers or employees of the company—even using a computer system to track preferences. They have both received awards by IR magazine for good investor relations. So in some ways these cases show... View Details

Keywords: by Martha Lagace; Energy; Utilities

30 May 2000
Research & Ideas

Market Makers Bid for Success

started FairMarket three years ago. My take on where the market was heading three years ago was similar to Glen's: that dynamic pricing was going to be a significant market opportunity where buyers and sellers could come together and basically set a fair market value... View Details

Keywords: by Staff; Web Services; Technology

07 Mar 2017
First Look

First Look at New Research, March 7

quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and iPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers decided to subscribe to the... View Details

Keywords: Sean Silverthorne

26 May 2015
First Look

First Look: May 26

strategic priorities. This article explains core links between selling initiatives and basic drivers of enterprise value, and it provides suggestions about how best to communicate strategy to busy people in the field. May 2015 Management... View Details

Keywords: Sean Silverthorne

22 May 2012
First Look

First Look: May 22

firms-triggered a global initiative that eventually spanned more than 900 BCG teams in 30 countries across five continents. These teams confronted their nonstop workweeks and changed the way they worked, becoming more efficient and... View Details

Keywords: Sean Silverthorne

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

theoretical prediction using a novel methodology based on the classic gravity equation in economics and measures of knowledge distance. Using a custom dataset of patents filed by all global subsidiaries of the top 25 patenting U.S.... View Details

Keywords: Dina Gerdeman

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details