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  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

  • Research Summary

Managing Multiple Identities at Work

By: Lakshmi Ramarajan
Peoples’ work identities, which are often a deep source of meaning for them, may conflict with or complement cultural, familial, or personal identities they value. A central focus of Professor Ramarajan’s work is understanding, on the individual level, how these... View Details
  • Research Summary

Managing Networked Businesses

By: Thomas R. Eisenmann
Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details
  • Research Summary

Managing Product Development in Rapidly Changing Environments

By: Alan D. MacCormack
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
  • 2023
  • Chapter

Market Design Under Weak Institutions

By: Benjamin N. Roth
As market designers begin to address economic inequality, we will necessarily also begin to engage marginalized populations who have so far not been served well by the markets in which they participate. We will need new market designs for participants who may not... View Details
Keywords: Market Design; Equality and Inequality; Trust; Emerging Markets
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  • Research Summary

Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)

By: Rakesh Khurana
This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details
  • Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser
Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details
  • Research Summary

Marketing Challenges in India

By: Das Narayandas
Das is writing a series of field cases that explore the challenges faced by firms in the rapidly evolving and growing Indian economy.  View Details
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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  • 2023
  • Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • Teaching Interest

MBA Elective Curriculum: Investment Strategies

By: Malcolm P. Baker

This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details

  • Research Summary

Mediation and Alternative Dispute Resolution

By: Michael A. Wheeler

Disputes between organizations and among individuals are an all-too-familiar feature of modern life. Lengthy court proceedings consume resources, damage relationships, and often yield outcomes that do not fully satisfy the real needs of the litigants. As a result,... View Details

  • Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

  • Research Summary

National Innovative Capacity and the Ideas Production Function

By: Michael E. Porter
Joint research with Scott Stern (MIT) is exploring the determinants of innovative capacity across countries using time series/cross-section data ("Measuring the "Ideas" Production Function: Evidence from International Patent... View Details
  • Research Summary

Open Innovation and Organizational Boundaries

By: Michael L. Tushman
I am exploring how open innovation... View Details
  • Teaching Interest

Organization and Management Theory

By: Michael L. Tushman

This doctoral seminar explores fundamental aspects of organizations and organization theory. This seminar will cover various approaches to organizations and the institutional contexts within which they operate. We will pay particular attention to innovation and... View Details

  • Teaching Interest

Overview

By: John T. Gourville
John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
Keywords: Consumer Behavior
  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry
  • Teaching Interest

Overview

By: Ethan S. Bernstein
Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details
Keywords: Leadership; Leadership Development; Leadership Style; Innovation Leadership; Management Practices and Processes; Management Succession; Management Style; Management Systems; Management Teams; Managerial Roles; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Mission and Purpose; Organizational Change and Adaptation; Performance; Information Technology; Strategy; Human Resources; Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing

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