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Show Results For
-
All HBS Web
(3,129)
- People (24)
- News (792)
- Research (1,560)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,070)
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
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Keywords:
Multi-channel Marketing;
Ground Campaigning;
Political Campaigns;
Discrete-choice Model;
Instrumental Variables;
Political Elections;
Marketing Channels;
Advertising;
United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- 15 Oct 2014
- News
The Next Generation of Social Networks
- 19 Sep 2016
- News
Why Hillary Clinton Gets Interrupted More than Donald Trump
- October 2000 (Revised November 2000)
- Case
New Economy Ethics: YouKnowIt.com
By: Joseph L. Badaracco Jr. and Kim Slack
Entrepreneur Janice Schwartz is hoping to grow her start-up company by creating a technical advisory board and compensating members with discounted company stock. Schwartz is considering six candidates that can help her online education company in a variety of ways: as...
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Keywords:
Business Startups;
Crime and Corruption;
Customers;
Entrepreneurship;
Venture Capital;
Governing and Advisory Boards;
Media;
Networks;
Internet
Badaracco, Joseph L., Jr., and Kim Slack. "New Economy Ethics: YouKnowIt.com." Harvard Business School Case 301-050, October 2000. (Revised November 2000.)
- November 2018 (Revised February 2019)
- Teaching Plan
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio...
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- 26 Sep 2012
- News
140 Characters of Risk: Some CEOs Fear Twitter
Lauren H. Cohen
Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details
- November 2006 (Revised March 2012)
- Case
Clocky: The Runaway Alarm Clock
By: Elie Ofek and Eliot Sherman
Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from...
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Keywords:
Management;
Product Positioning;
Partners and Partnerships;
Production;
Marketing Strategy;
Media;
Entrepreneurship;
Independent Innovation and Invention;
Product Launch
Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.)
- September 2010 (Revised September 2013)
- Supplement
Aspen Skiing Company (C)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities...
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Keywords:
Environmental Sustainability;
Supply Chain;
Entertainment and Recreation Industry;
Sports Industry;
Aspen
Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (C)." Harvard Business School Supplement 611-018, September 2010. (Revised September 2013.)
- 07 Jun 2015
- News
Who Here Can Tell Me What LP Stands For?
- 23 Sep 2013
- News
Give Yourself 5 Stars? Online, It Might Cost You
- 06 May 2011
- News
Bin Laden's Death An Opportunity For Unity
- Web
Class Profile - MBA
use a 4.0 grading system) 143 Domestic Universities 153 International Universities Pre-MBA Industry Consulting Consumer Products / Retail / E-Commerce Financial Services Health Care / Biotech Manufacturing / Industrial / Energy Media /...
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- 04 Dec 2014
- Working Paper Summaries
The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections
Keywords:
by Doug J. Chung & Lingling Zhang
- 14 Feb 2018
- Blog Post
Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop
organization where every employee is truly united and motivated by a singular goal. SW combines fun media with enriching, meticulously crafted curriculum to address children’s critical developmental needs in the U.S. and across the world....
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Keywords:
Nonprofit / Government
- 12 PM – 1 PM EST, 16 Feb 2017
- Webinars: Trending@HBS
Grown and Flown: Parenting Through the High School Years
High school is a time of dynamic growth for kids who enter in 9th grade with one foot still in childhood and graduate four years later, well on their way to adulthood. But teens are not the only ones in a family who are changing. Adults, too, must learn to adapt to the...
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- December 2014
- Supplement
Aspen Skiing Company Video Supplement
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities...
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Keywords:
Conflict of Interests;
Climate Change;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Tourism Industry;
Entertainment and Recreation Industry;
Aspen
Toffel, Michael W. "Aspen Skiing Company Video Supplement." Harvard Business School Multimedia/Video Supplement 615-704, December 2014.
- October 2011 (Revised January 2012)
- Case
LinkedIn Corporation
By: Francois Brochet and James Weber
The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the...
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Keywords:
Initial Public Offering;
Growth and Development;
Earnings Management;
Risk Management;
Valuation;
SWOT Analysis;
Emerging Markets;
Business Model;
Information Technology;
Competitive Strategy;
Web Services Industry
Brochet, Francois, and James Weber. "LinkedIn Corporation." Harvard Business School Case 112-006, October 2011. (Revised January 2012.)
- September 2010 (Revised November 2013)
- Supplement
Aspen Skiing Company (B)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities...
View Details
Keywords:
Environmental Sustainability;
Supply Chain;
Entertainment and Recreation Industry;
Sports Industry;
Aspen
Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (B)." Harvard Business School Supplement 611-003, September 2010. (Revised November 2013.)