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  • November 2010
  • Article

People Often Trust Eloquence More Than Honesty

By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details
Keywords: Research; Social Psychology; Communication; Perception; Business or Company Management; Government and Politics
Related
  • September 1999 (Revised February 2004)
  • Case

WebSpective Software, Inc. (A)

By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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  • 20 Feb 2020
  • News

Mapping Out a Fulfilling Retirement

    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (B), Video

    Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details
    Keywords: Advertising; Consumer Products Industry
    Related
    • 18 Mar 2014
    • News

    Which Women Are Rising to the Top?

    • 10 Dec 2012
    • News

    Apple Mac To Be Made In USA

    • 04 Feb 2019
    • News

    Tom Eisenmann - Professor at Harvard Business School

    • 2017
    • Interviews

    Tina Opie

    • April 2014
    • Supplement

    Interview: Man Jit Singh at Sony Entertainment Television

    By: Linda A. Hill and Allison J. Wigen
    Contains excerpts from an interview with Man Jit Singh. Singh discusses the results of events covered in the case "Man Jit Singh at Sony Entertainment Television," including his decision to begin evaluating employees on values as well as performance.
    This short... View Details
    Keywords: Performance Appraisals; Leading Change; Leadership; Emerging Markets; Organizational Culture; Performance Evaluation; Groups and Teams; Change Management; Media and Broadcasting Industry; India
    Related
    • 02 Oct 2014
    • News

    Dealing With Employee Disengagement: Competition vs. Collaboration

    • 11 Jul 2012
    • News

    Software company wants all workers to know code

    • 26 Apr 2021
    • News

    A High-Profile Gender Discrimination Case Pushed VC Firms to Hire More Women. It’s Hardly Helped Female Entrepreneurs.

    • 14 Dec 2020
    • News

    Books: Embrace Upstream Thinking

    • 29 Apr 2020
    • News

    Huawei scores chip coup against US pressure

    • 30 May 2019
    • News

    Lessons All Entrepreneurs Can Learn From the Shop Local Movement

    • 11 Jan 2000
    • Lessons from the Classroom

    New Game, New Rules: Developing Managers for a Competitive World

    The Program for Global Leadership assembles senior executives from organizations worldwide who participate and interact in a unique, multi-phased educational process. The program's unusual structure helps them to gain fresh insight about the forces of economic... View Details
    Keywords: by Staff
    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (C), Video

    Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
    Keywords: Advertising; Consumer Products Industry
    Related
    • November 1992 (Revised November 1998)
    • Case

    Bitstream

    Focuses on the new CEO of a growing software firm, the culture he's tried to create, and the need to hire a manager to spearhead a new product division. Includes details on how the search was conducted and presents resumes of four candidates who are being considered... View Details
    Keywords: Leadership; Organizational Culture; Selection and Staffing; Recruitment; Cognition and Thinking; Applications and Software; Business Divisions; Information Technology Industry
    Related
    • 16 Aug 2010
    • Lessons from the Classroom

    HBS Introduces Marketing Analysis Tools for Managers

    Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five toolkits were developed by... View Details
    Keywords: by Sarah Jane Gilbert