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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms View Details
Keywords: by Martha Lagace

    Daniel F. Gerber, Jr.

    to advertise his product for 15 cents a can to build a vibrant wholesale business. The now famous “Gerber baby symbol” was introduced to build brand identity and reassure skeptical consumers. Though it took ten years to build a wholesale... View Details
    Keywords: Food & Tobacco
    • 2019
    • Interviews

    Interview with Dolly Chugh on "The Person you Mean to Be: How Good People Fight Bias"

    • 2019
    • Presentation

    The Person You Mean To Be

    • 26 Jun 2000
    • Research & Ideas

    Three Countries, Three Choices in Post-Soviet Eurasia

    power in the region. An explanation, rather, lies in nationalism: in the degree to which these countries constructed and embraced their own concepts of national identity and allowed such concepts to influence economic policy. As Abdelal... View Details
    Keywords: by Martha Lagace
    • 2024
    • Working Paper

    Scared Straight? Threat and Assimilation of Refugees in Germany

    By: Philipp Jaschke, Sulin Sardoschau and Marco Tabellini
    This paper examines the impact of local hostility on the assimilation of refugees. We leverage plausibly exogenous variation in refugees' allocation across German regions between 2013 and 2016, and combine representative survey data and administrative records with... View Details
    Keywords: Assimilation; Threat Hypothesis; Migration; Cultural Change; Refugees; Culture; Identity; Germany
    Related
    • 2019
    • Interviews

    Interview with Soraya Chemaly on "Rage Becomes Her: The Power of Women's Anger"

    • 2016
    • Flash Talks

    Rachel Arnett

    • 01 Dec 2003
    • News

    Selling Digital Privacy

    that they set cunning against cunning and self-adjust to technological innovation.” Although he admits that selling personal information is a difficult idea to embrace, Deighton believes it is one whose time has come. “The challenge is to give people a claim on their... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • Student-Profile

    Jaylon Sherrell

    gamer, Jaylon has always been fascinated by the creation and re-invention of personal identities in virtual environments. While her specific research is still evolving, she hopes to examine how technology impacts the expression of View Details
    • 19 Nov 2020

    Diverse Perspectives Series: Leading with Intersectionality in Mind: HBS Alumni Panel

    As global leaders, tasked with making a difference in the world – what does it mean to lead with intersectional identities in mind? Hear from HBS Alums on how they do just that and how HBS helped them get there. View Details
    • 2016
    • Hidden Processes

    Lisa Lahey

    • 14 Dec 2015
    • Research & Ideas

    Airbnb Hosts Discriminate Against African-American Guests

    identical in all respects except for guest names. The names included ten meant to sound distinctively African-American (“LaTonya Robinson” and “Rasheed Jackson,” for example) and ten meant to sound white (e.g. “Laurie Ryan” and “Brent... View Details
    Keywords: by Carmen Nobel; Accommodations; Web Services
    • 11 Oct 2024
    • Blog Post

    Committing to Work and Family: Allison Boxer (MBA 2012)

    an identity crisis to find myself, for the first time, not chasing leadership positions or partner status. To say, “for right now, this is what works best for me.” I worked with the Sorenson Impact Institute and University of Utah to... View Details
    Keywords: All Industries
    • 11 Oct 2024
    • Blog Post

    Committing to Work and Family: Allison Boxer (MBA 2012)

    personally and professionally. This wasn't about my son’s needs, it’s about my own needs. But it was still an identity crisis to find myself, for the first time, not chasing leadership positions or partner status. To say, “for right now,... View Details
    • 2022
    • Article

    When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-narratives

    By: Elizabeth Sheprow and Spencer Harrison
    Daily narratives of work can include a mix of ordinary actions and awe-inspiring moments that reveal a vaster, more meaningful reality. When awe is experienced in the context of work, it can prompt self-referential sensemaking about what these experiences mean for the... View Details
    Keywords: Narratives; Meaning; Qualitative Method; Emotions; Identity; Employment
    Related
    • 2019
    • Interviews

    Interview with Kira Hudson Banks on "Corageous Self Awareness for Social Change"

    • 2017
    • Gender Conformity & Nonconformity

    Organizational Culture as Masculinity Contest: Developing and Validating a Climate Measure

    • 25 Aug 2003
    • Research & Ideas

    Should You Sell Your Digital Privacy?

    you by stores, researchers, and credit agencies belongs to those companies, not to you. They in turn resell that information to others. So if our personal information is such an asset, shouldn't we benefit from our asset as well? Why shouldn't intelligent consumers... View Details
    Keywords: by Manda Salls & Sean Silverthorne; Advertising
    • 26 Jul 2016
    • News

    HourlyNerd Rebrands as an Enterprise Talent Platform

    HourlyNerd, the red-hot freelance business-talent consultancy launched at HBS by classmates Rob Biederman, Patrick Petitti, and Peter Maglathlin (all MBA 2014), has unveiled a new identity and name, Catalant—“a combination of catalyst,... View Details