Filter Results
:
(797)
Show Results For
-
All HBS Web
(797)
- People (4)
- News (208)
- Research (477)
- Multimedia (14)
- Faculty Publications (285)
Show Results For
-
All HBS Web
(797)
- People (4)
- News (208)
- Research (477)
- Multimedia (14)
- Faculty Publications (285)
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real online...
View Details
- 01 Aug 2011
- Research & Ideas
Immigrant Innovators: Job Stealers or Job Creators?
particular industry—both software engineers and fashion models are considered "specialized"—but 60 percent of the visas go to workers who specialize in science, engineering, and high-tech occupations. Top recipients of H-1B visas include...
View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
customer $20 in "Nordstrom Notes" that can be applied to future purchases. Depending on how much they spend annually, Fashion Rewards members also have access to perks such as concierge service and free alterations. A well-run...
View Details
- 22 Sep 2009
- First Look
First Look: September 22
Clark needed to decide whether to pursue patents, copyrights, and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international View Details
Keywords:
Martha Lagace
- 01 Jun 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that...
View Details
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
roots of each country’s financial systems back to Alexander Hamilton and argue that while Canada has preserved a Hamiltonian financial tradition, the United States has favored the populist Jacksonian tradition since the 1830s. The sporadic and inconsistent View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
the Balanced Scorecard. Supplier objectives and measures are typically incorporated within the "Achieve Operational Excellence" theme in the Internal Process perspective. (See Figure 2-2.) For example, a major fashion retailer,...
View Details
Keywords:
by Robert S. Kaplan & David P. Norton
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
View Details
Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- February 2023 (Revised February 2024)
- Case
Doing Business in Nairobi, Kenya
By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau
This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main...
View Details
Keywords:
Business History;
Business and Government Relations;
Technological Innovation;
Foreign Direct Investment;
Economic Growth;
Financial Crisis;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Fashion Industry;
Kenya;
Nairobi;
Africa
Jones, Archie L., Leonard A. Schlesinger, Pippa Tubman Armerding, and Kuria Kamau. "Doing Business in Nairobi, Kenya." Harvard Business School Case 323-086, February 2023. (Revised February 2024.)
- 23 Jul 2013
- First Look
First Look: July 23
30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)...
View Details
Keywords:
Anna Secino
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s...
View Details
Keywords:
Dina Gerdeman
- Profile
Jeremy Andrus
Skullcandy sponsors leading surf and skate teams and partners with prominent athletes, such as NBA stars James Harden and Kevin Durant, and nationally known DJs, fashion models, and musicians like rapper Jay-Z. “Because we share our...
View Details
- Teaching Interest
Overview
The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high...
View Details
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
of very high highs, and very low lows. And my experience is really trying to balance both sides, and always constantly remember why I'm there. In terms of the highs the food is amazing, the culture is very vibrant. Lagos is probably the View Details
- 01 Mar 2013
- News
Opening the Door
male counterparts were well-intentioned but unfamiliar with women as colleagues. In those early days, they were comfortable commenting on my hairstyle—some of them actually gave me fashion advice!—but few of them knew how to interact with...
View Details
- Web
Meet the Team | Information Technology
Professor of Business Administration It is inspiring to experience your craft. Your creativity, attention to detail, and ability to mix storytelling with deep learning are inspiring. It always makes me feel fortunate to be at HBS to see how you take raw ideas and...
View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
Managing Stores for Fast Fashion Zeynep Ton, Elena Corsi, and Vincent DessainHarvard Business School Case 610-042 Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he...
View Details
Keywords:
Martha Lagace
- 19 Apr 2011
- First Look
First Look: April 19
shares. Officers of the company are considering how to fashion a transaction that will end the family's control and win the approval of both classes of shareholders. The Magna (A) case asks the students to weigh the costs and benefits of...
View Details
Keywords:
Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem...
View Details
Keywords:
Martha Lagace
- 08 Nov 2016
- First Look
November 8, 2016
incremental sustainability strategies over decades at his firm. Tompkins, who went on to manage the fashion company Esprit, opted in 1989 to exit business entirely having concluded that capitalism could never be sufficiently sustainable...
View Details
Keywords:
Sean Silverthorne