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Show Results For
- All HBS Web
(3,749)
- People (15)
- News (857)
- Research (2,076)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,463)
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- 01 Oct 2002
- News
Ann M. Fudge
accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get the job done and her genuine... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details
- 28 May 2019
- News
Case Study: Building the Base
the founders made personal loans to the brand to launch a vanilla shake, which made Sneakz a more legitimate contender in the consumer products space, Philp says. For a longer term capital solution, they ultimately connected with a... View Details
- 27 Mar 2019
- News
Life Is a Startup
the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details
- 01 Sep 2008
- News
Building a Better MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
there are the intangibles. Alumni care deeply about the School’s brand and image in the world, which of course are shaped in part by the thousands of alumni who bear the School’s credentials. The value of those credentials is in turn... View Details
Keywords: Ann Kelly
- 01 Jun 2009
- News
The Maestro and the Market
food manufacturers, and the launch of an elBulli hotel and a chain of reasonably priced restaurants called Fast Good. But what is the balance between leveraging the Adrià/elBulli brand and breaking its core meaning? In a classroom... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities and skills, Fields replies, “Strong... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Mar 2011
- News
Two Kinds of Green
“We wanted to find a new home for the business.” As it happens, he continues, Clorox was in the process of a significant shift in its strategic focus to brands associated with more natural, healthy, and sustainable lifestyles, such as its... View Details
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge... View Details
- 16 Sep 2015
- News
Built for Speed
working on the exact same concept for years. “Multiple patents had been filed,” says Nolan. And after the Nest launch in 2011, they had to watch as the now-ubiquitous brand somehow got people excited about home heating again, became a... View Details
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details
Keywords: Julia Hanna
- 01 Nov 2013
- News
Selling Crafts with a Story
many key themes running throughout the online marketplace these days: the maker movement, which highlights handcrafted creativity; sustainable commerce (buying local and getting to know the person behind the piece); online branding ; and... View Details
- 01 Feb 2002
- News
Europe Business Conference Forecasts the Future
freedom that will favor universal growth and prosperity in a more diverse, open world," he concluded. Panels held throughout the day included "Consulting in a Bear Market," "Opportunities in Eastern Europe," and "Managing Brands across... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
that they’ve sold so well. Your brand (and name, no less!) are set up for pop-up retail—your entire “shop” could be set up as a “reveal” and add an element of surprise and experiential delight wherever you go. You could create a very... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
opportunity, it was really hard to get a new business off the ground. Today, publishers are trying to create better forms of advertising. The Times has T Brand Studios and our advertising team here that has created bigger, more beautiful... View Details