Publications

October 2023 (Revised February 2024)
Case

Bizongo and e-B2B in India

By: Álvaro Rodríguez Arregui and Radhika Kak

Bizongo, an Indian e-B2B platform was co-founded by three college graduates in 2015 with the goal of creating the "Alibaba of India" when the B2B e-commerce landscape was practically non-existent. The founders saw a significant opportunity in connecting mid-sized... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Digital Platforms; E-commerce; Business Strategy; India

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

Australia’s fourth-largest company, agreed to let Buell and Choi test the benefits of trade-off transparency among its prospective credit card customers. Commonwealth Bank is the country’s biggest issuer of credit card loans, with almost 27 percent of View Details

Keywords: by Danielle Kost

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

two locations shared knowledge of palm oil production even as they competed for market share—a contest that Malaysia eventually won thanks to its more stable political climate and higher quality of institutions. “Because the Malaysian... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case:... View Details

Keywords: by Sean Silverthorne

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

space race have been blessed somewhat by the glamour of it all. Investors enthusiastically, maybe too much so, backed a host of startups including those headed by superstar names like Sir Richard Branson, Jeff Bezos, and Elon Musk. Rich... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

12 Feb 2020
Blog Post

Trying Out New Career Options with SIPs (Short Intensive Programs)

transactions. In this short intensive program, faculty will evaluate innovative strategies to create new marketplaces and opportunities, examine the key challenges in competing with large incumbent firms, and show how incumbents can defend their View Details

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious... View Details

November 2023 (Revised May 2024)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details

Keywords: by Kristen Senz

31 Aug 2020
Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

that pioneered conversational commerce. At Hilma, Hilary leverages her personal passion for consumer products and integrative health with her Harvard MBA, and impressive professional history of launching new consumer brands, to build and operate Hilma's online retail... View Details

April 2009 (Revised May 2017)
Case

Skyhook Wireless

By: Shikhar Ghosh and Thomas R. Eisenmann

Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could finally give Skyhook an anchor customer. Ted and his team have worked for three years to build a new... View Details

Keywords: Mobile and Wireless Technology; Information Technology; Business Ventures; Business Startups; Technology Industry

22 Apr 2014
First Look

First Look: April 22

Publications August 2013 Modernizing Insurance Regulation Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market By: Anagol, Santosh, Shawn A. Cole, and Shayak... View Details

Keywords: Sean Silverthorne

28 Jun 2011
First Look

First Look: June 28

and George Serafeim Publication:Journal of Finance (forthcoming) Abstract In tests of the equity market timing theory of external finance, the prior literature has used overvaluation identifiers such as high market-to-book and high prior... View Details

Keywords: Sean Silverthorne

June 2005 (Revised May 2006)
Case

Covisint (A): The Evolution of a B2B Marketplace

By: Lynda M. Applegate and Elizabeth Collins

Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details

Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States

January 2002 (Revised April 2002)
Case

Space Data Corporation

By: Alan D. MacCormack and Jay Wynn

Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details

Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States

Web

Industry Information - Alumni

faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details

2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details

Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Health Industry