Publications

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

November 1991 (Revised July 1995)
Case

Body Shop International

By: Christopher A. Bartlett

Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details

Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

08 Sep 2015
First Look

September 8, 2015

complaints per year. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49555 The Value of Corporate Citizenship: Protection By: Minor, Dylan Abstract—We explore the notion that corporate citizenship, as obtained through Corporate View Details

Keywords: Carmen Nobel

20 May 2019
Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details

Keywords: by Michael Blanding

12 PM – 1 PM EST, 13 Jan 2021
Virtual Programming

Harnessing Entrepreneurship to Revamp Democracy

Can we solve big public problems anymore? HBS Professor Mitchell Weiss (MBA 2004) believes that a renewed entrepreneurial spirit can transform the public sector's response to big problems at all levels. One of our biggest challenges? Faith in the democratic process... View Details

March 2020
Case

China's Management of COVID-19 (A): People's War or Chernobyl Moment?

By: Meg Rithmire and Courtney Han

In late 2019, a novel respiratory virus appeared in a province in central China. Government officials in Wuhan, Hubei province had to respond to the new virus in the shadow of the 2002–2003 outbreak of SARS in China and within the context of the country’s public health... View Details

Keywords: COVID-19; Coronavirus; Pandemics; Public Health; COVID-19 Pandemic; Health Pandemics; Government Administration; Social Issues; Policy; Decision Making; China

04 Dec 2019
Working Paper Summaries

Intelligent Design of Inclusive Growth Strategies

Keywords: by Robert S. Kaplan, George Serafeim, and Eduardo Tugendhat

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

November 2006 (Revised December 2012)
Background Note

Strategies Beyond the Market

By: Felix Oberholzer-Gee and Dennis Yao

Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details

Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact

January 1991 (Revised March 1991)
Case

Prepare/21 at Beth Israel Hospital (A)

In response to escalating cost pressures throughout the hospital industry, the management of Beth Israel Hospital (BI) decided to implement a productivity plan to cut their operating costs. They chose the Scanlon Plan, an employee participation and incentive program... View Details

Keywords: Nonprofit Organizations; Cost Management; Employees; Health Care and Treatment; Health Industry

Find at Harvard

Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

November 2014
Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin

In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details

Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe

August 2021
Article

Anger Damns the Innocent

By: Katherine DeCelles, Gabrielle Adams, Holly S. Howe and Leslie K. John

False accusations of wrongdoing are common and can have grave consequences. In six studies, we document a worrisome paradox in perceivers’ subjective judgments of a suspect’s guilt. Specifically, we find that laypeople (online panelists; N = 4,983) use suspects’ angry... View Details

Keywords: Morality; Accusations; Deception; Guilt; Affect; Emotions; Behavior; Perception; Judgments; Decision Making

Find at Harvard

Read Now

January 2017
Article

Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods

By: Dina Pomeranz

Recent years have seen a large expansion in the use of rigorous impact evaluation techniques. Increasingly, public administrations are collaborating with academic economists and other quantitative social scientists to apply such rigorous methods to the study of public... View Details

Keywords: Practice; Public Sector; Research; Policy; Performance Evaluation

Find at Harvard

Read Now

May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry